Beanpole Launches 'Hangul Day Edition'

Introducing Apparel and Accessories Featuring Hangul Symbols

[Asia Economy Reporter Yujin Cho] Beenzol, a traditional casual brand under Samsung C&T Fashion Division, announced on the 8th that it has launched an online-exclusive product called the "Hangeul Day Edition," featuring a new bicycle symbol combining the English logo and Hangeul in celebration of Hangeul Day.

Beenzol introduced one-mile wear reflecting the new normal trend and the needs of the untact era, including hooded zip-ups and sweatpants sets, T-shirts, caps, socks, and other apparel and accessories.

In particular, Beenzol emphasized the Hangeul Day commemorative bicycle symbol, created by combining the newly introduced bicycle symbol and English logo to mark the brand's 30th anniversary, as a design highlight.

Based on the brand identity design logic, Beenzol previously created and offered a custom font for free, and released various products featuring check designs incorporating consonants such as 'ㅂ' and 'ㅍ'.

The Beenzol Hangeul Day Edition consists of a hoodie set-up with sweat hood zip-up and sweatpants that can be worn as a set, a basic long-sleeve T-shirt suitable for various coordinates, a pentagonal-style cap, socks, and more, all sold on Samsung C&T Fashion Division's integrated online mall SSF Shop.

Bandongsu, team leader of Beenzol Men, said, "We released products with a changed symbol to raise awareness of the importance of Hangeul on Hangeul Day. Beenzol is solidifying its image as a representative Korean brand by highlighting the importance of Hangeul through creating Hangeul logos and developing fonts."

Meanwhile, Beenzol Men is offering an additional 10% discount as well as free exchange and return services to customers who purchase Hangeul Day Edition products until the 18th.

This content was produced with the assistance of AI translation services.