Lob's Fall Live Broadcast... Beauty Products Up to 63% Off

[Asia Economy Reporter Seungjin Lee] Lotte’s health and beauty store LOHB’s is hosting a live broadcast to welcome the fall season.

On the 8th at 11 a.m., LOHB’s will offer various beauty products from the cosmetics brand A’PIEU at discounts ranging from 30% to 63% through Lotte ON’s live commerce channel, ‘ON Live.’

This live broadcast will showcase popular A’PIEU products, including color cosmetics that evoke the autumn atmosphere and basic skincare products responsible for fall hydration. Featured items include the ‘Born To Be Mad Proof Mascara,’ known for its strong lasting power; the ‘Gwa-jeup-pang Loralora Set,’ a popular collaboration with the fashion brand Loralora; and the ‘Madecassoside Cream Special Set,’ renowned for its excellent skin-soothing effects.

During the broadcast, famous male beauty creator ‘Seonnim’ and an A’PIEU brand staff member will appear to provide detailed product explanations and makeup tips, answering customers’ questions in real time to resolve any product-related inquiries.

LOHB’s has prepared various benefits for customers purchasing A’PIEU brand products on the day of the live broadcast. All buyers will receive a ‘LOHB’s Gamdongran Makeup Puff 2-pack’ as a gift, along with additional gifts depending on the purchase amount. Furthermore, the first 40 customers who purchase over 40,000 KRW during the broadcast will receive an LED mask worth approximately 100,000 KRW as an extra gift.

In addition, through a ‘Surprise Quiz Event’ held during the broadcast, correct respondents will receive the ‘Gwa-jeup-pang Gomapdang Set,’ and customers who certify the live broadcast on Instagram will be entered into a draw to win a ‘Madecassoside Cream Single Item.’

Meanwhile, LOHB’s successfully conducted its first live commerce event last August with popular LOHB’s brands such as Stila and Rimmel.

Lee Jin-ah, head of the LOHB’s product team, said, “To captivate customers who prefer non-face-to-face shopping, we plan to continuously offer special discounts and various benefits through live broadcasts.”

This content was produced with the assistance of AI translation services.