Pigeon Selected as One of the Top 100 Brands

[Asia Economy Reporter Yujin Cho] Pigeon, a comprehensive household goods company (CEO Ju-yeon Lee), announced on the 6th that it ranked 68th in the third quarter evaluation of the ‘2020 Korea Top 100 Brands’ announced by the brand value evaluation company Brandstock.

The Korea Top 100 Brands is a brand value evaluation certification system that selects and announces the top 100 brands with high BSTI scores, which are evaluation indices. It is a brand value evaluation model that combines the brand stock index (70%) formed through simulated stock trading on the Brandstock Stock Exchange for about 1,000 representative brands in over 230 categories, and the regular consumer survey index (30%).

In this third quarter evaluation, Pigeon rose two ranks from the previous quarter to record 68th place, showing a steady upward trend since it was the only domestic household goods company selected as the first fabric softener in the comprehensive ranking announcement of the ‘Korea Top 100 Brands’ at the end of 2018.

Since introducing the first fabric softener in Korea in 1978, Pigeon has focused on ‘innovating customer lifestyle culture’ beyond simple product utility value, building strong brand power. Recently, it has been promoting premiumization and diversification to satisfy the diverse purchasing desires of consumers who value value consumption, such as pursuing health and beauty simultaneously with well-being and LOHAS, or preferring premium products.

Representative products include ‘Concentrated Pigeon Botanic,’ newly launched earlier this year with the concept of ‘Nature’s Scent,’ ‘Pigeon for Dryers,’ which contains luxury fragrance in a heat-resistant special nonwoven fabric, and ‘Spray Pigeon,’ a fabric deodorizer with excellent effects in powerful deodorization and static electricity prevention, all of which have received great consumer response.

In particular, to meet the needs of consumers who are somewhat sensitive depending on their skin or constitution, ‘Concentrated Pigeon Botanic Unscented,’ which excludes fragrance, pigments, and thickeners, has also been newly introduced, delicately satisfying various customer needs.

A Pigeon official said, “We will continue to firmly establish ourselves as the best lifestyle culture partner creating a happy life by steadily increasing customer touchpoints through various products that meet consumer demands and continuous marketing activities.”

This content was produced with the assistance of AI translation services.