HiteJinro Opens Breadgre 2nd Store in Gwangju... Business Agreement with Gwangju Metropolitan City
Successful Opening of Changwon City's First Branch in May Sparks Flood of Local Government Proposals
Bakery Cafe Bbanggre 2nd Branch Scheduled to Open in Early Next Year
[Asia Economy Reporter Lee Seon-ae] HiteJinro announced on the 6th that it signed a business agreement with Gwangju Metropolitan City to expand job opportunities for low-income youth. The event held at Gwangju City Hall was attended by eight officials, including HiteJinro CEO Kim In-gyu and Gwangju Mayor Lee Yong-seop.
As the first challenge of its youth startup project, HiteJinro opened the bakery cafe ‘Ppanggre 1st Branch’ in Changwon City last May. The 1st branch achieved monthly sales of over 15 million KRW within 100 days, stabilizing its management and establishing itself as a successful model.
After the successful startup model of Ppanggre 1st Branch became known, many local governments flooded with proposals for a 2nd branch. After reviewing various conditions such as region and location, HiteJinro decided to open the 2nd branch in Gwangju Metropolitan City, which has shown active interest in youth jobs and has been promoting various youth employment policies. The Ppanggre 2nd Branch is planned to open in the first half of next year.
CEO Kim said, “Ppanggre was planned to help low-income youth achieve independence and realize their dreams, and we plan to strengthen it as a youth startup support model,” adding, “We will practice the social contribution value of being a sincere company and do our best in our social role as an industry-leading company with a 100-year history.”
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Ppanggre is a project planned by HiteJinro in collaboration with public institutions to help low-income youth achieve independence and realize their dreams. The goal is to educate low-income youth in baking and barista skills and provide a foundation for independence by operating a cafe directly for a certain period.
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