Simmons Bed Opens Flagship Store 'Simmons Gallery Starfield Anseong Branch'

Inside the newly opened flagship store 'Simmons Gallery Starfield Anseong'.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has opened the 'Simmons Gallery Starfield Anseong Store' at Starfield Anseong in Anseong, Gyeonggi Province.

'Simmons Gallery' is Simmons Bed's directly managed flagship store and a lifestyle showroom reflecting differentiated spatial communication by region. Simmons Gallery Starfield Anseong Store is located within Shinsegae Group's 'Starfield Anseong,' the largest shopping theme park in southern Gyeonggi. It is expected to secure a wide range of customer demand as it is accessible within 30 minutes from southern Gyeonggi new towns such as Pyeongtaek, Osan, Giheung, Dongtan, as well as major Chungcheong areas like Cheonan and Asan.

Simmons Gallery Starfield Anseong Store is designed with the interior concept of 'New-tro' and arranged as a space where customers can enjoy exploring each product in an interesting way.

The periwinkle blue carpet, a sky blue with a purple tint, creates an overall refreshing atmosphere, while glass blocks and white tiles forming curves enhance the New-tro concept, adding a lively feeling.

Additionally, benches made of tiles reminiscent of those found in cafes have been installed so that customers visiting Simmons Gallery within the large Starfield mall can stay comfortably inside the store.

A 'Technical Zone' where customers can check Simmons Bed's unique mattress design know-how has also been prepared. Visitors can experience the 'Zoning system,' which combines and arranges pocket springs with different elasticity, support, and shapes, and the 'Layering technology,' which combines over 50 types of premium materials on top of the pocket springs.

To commemorate the opening of Simmons Gallery Starfield Anseong Store, Simmons Bed is holding an event where customers who purchase over a certain amount at the store will receive a Kenosha hotel bedding set and a pocket spring pillow. All gifts are limited in quantity and provided on a first-come, first-served basis, and the event may end early once the gifts are out of stock.

This content was produced with the assistance of AI translation services.