Hyundai Card 'Digital Lover' Wins Grand Prize at IDEA Design Awards 2020

Digital Rubber Card Plate Design
Globally Recognized

[Asia Economy Reporter Ki Ha-young] The design of the Hyundai Card Digital Rubber card plate has been recognized globally.

Hyundai Card announced on the 6th that the Hyundai Card Digital Rubber card won the main prize as an excellent case in the 'Card Plate Design' category of branding at the 'IDEA Design Awards 2020,' one of the world's top three design awards.

The card received high praise for its differentiated plate design and concept, featuring a distinctive and experimental material on the front of the card and a vivid back creating a strong contrast, as well as for expressing an independent brand with a complete story including naming.

The Hyundai Card Digital Rubber is a digital living expense card launched in February this year targeting the digital native generation. It reflects the lifestyle of digital natives and was the first to adopt the new paradigm '3F system' (benefits composed of basic, subscription, and gift).

In particular, the card design, which is completely differentiated from existing cards, attracted attention. It consists of four types: 'Jin Crush,' inspired by a traveler journeying alone through space and shaped like a corroded spaceship surface; 'Rusty Robot,' the old robot friend of Digital Rubber; 'Star Bomb,' a star exploding beyond the spaceship; and 'Pogi Planet,' a card key that leads to Digital Rubber's spaceship.

A Hyundai Card official said, "Digital Rubber is a card that abandons the minimal design that Hyundai Card has pursued for a long time and attempts a new change, containing an independent story," adding, "We will continue to carry on card designs that embody Hyundai Card's new aesthetics."

Meanwhile, the IDEA Design Awards, organized by the Industrial Designers Society of America (IDSA) since 1980, is an international design award considered one of the world's top three design awards along with Germany's 'iF Design Award' and the 'Red Dot Design Award.'

This content was produced with the assistance of AI translation services.