LG Uplus Online Mall Popularity... Mobile Subscriptions Grow by 40%
[Asia Economy Reporter Joselgina] LG Uplus announced on the 6th that the number of customers applying for mobile plans through its official online mall, U+Shop, increased by more than 40% as of the end of September compared to January.
The number of customers applying for mobile plans through U+Shop grew by more than 30% in March compared to January, just before the outbreak of the novel coronavirus (COVID-19), and surged by over 40% in September. In particular, the subscription application conversion rate increased by more than 10% in the month following the UI·UX revamp of U+Shop in August.
The company explained that this was due to the success of its online channel customer experience innovation strategy in the untact era accelerated by COVID-19. LG Uplus provides untact services such as the ‘U+Shop Exclusive Partnership Pack’ benefits only for online subscribers and ‘U+Shop Live,’ a live shopping service enabling real-time non-face-to-face communication.
Additionally, it offers O2O (Offline to Online) services connecting online and offline, such as the ‘Pickup Service,’ which allows customers to receive devices purchased on U+Shop at a nearby store on the same day, and the ‘One-Stop Used Phone Compensation Program,’ which enables easy online submission of used phones and cash compensation.
LG Uplus plans to further enhance subscription convenience by significantly reducing the online purchase process within the subscription application page from 5 steps to 3 steps and decreasing the number of fields to be filled out, allowing customers to complete applications more easily and quickly within the year.
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An LG Uplus official said, “At a time when many aspects of life are shifting to untact due to COVID-19, we are conducting a major UI·UX revamp to provide a more comfortable untact communication experience,” adding, “We will continue to consider and improve so that customers can use our services more easily and conveniently in future non-face-to-face contact points.”
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