'Kim Ho-jung Effect' Soribada, Fashion Brand ‘Saint Marin’ Gains Popularity
[Asia Economy Reporter Jang Hyowon] Soribada (CEO Jo Hogyeon) announced on the 5th that its new fashion brand Saint Marine is continuing to gain hot popularity thanks to the 'Kim Hojung effect.'
Saint Marine launched its first sales on the 19th of last month through Hyundai Home Shopping, achieving a complete sell-out of the first batch and has started additional production. Despite being a high-priced product in the 170,000 KRW range, the satisfaction with quality and design is high, and demand is steadily increasing.
Along with the steady sales of the existing Stare shoes, the 'Contact Run' product released with trot singer Nataju as the model is also achieving good results, raising expectations for increased sales in the fashion/distribution business.
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A Soribada official stated, "Our in-house fashion brands such as Stare and Saint Marine have achieved noteworthy results, and we plan to strengthen our business in this field. To expand our business, we plan to produce various products with competitiveness in design and quality through overseas production lines not only in Korea but also in Europe, and we will enhance our online distribution business capabilities through brand strengthening."
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