Ryan Targets US Market... Kakao Friends Opens Second A-Land Store in the US

[Asia Economy Reporter Buaeri] Kakao's character brand Kakao Friends has entered the second U.S. store of the designer select shop A-Land.

On the 5th, Kakao explained, "The Kakao Friends store is located inside the A-Land store at the American Dream Mall, a large-scale complex shopping mall in northern New Jersey, USA," adding, "It is a separate space of about 30 pyeong (approximately 99 square meters)."

The second U.S. store of A-Land will operate for about one year until September next year.

At the second store, a total of 127 diverse products that could not be found even on Amazon, the official online purchase channel of Kakao Friends' U.S. corporation, will be sold.

In particular, the number of products has been expanded to match the scale of the mega shopping mall. This includes 41 signature Kakao Friends products such as dolls, living, and fashion items, 50 Little Friends items, and 36 Kang Daniel edition products.

Kakao Friends has been steadily establishing its presence in the U.S. market by participating as an official sponsor of 'KCON USA,' the world's largest K-culture festival. Later that year in October, it entered Amazon, the largest online shopping mall in the U.S., and from September to November 2019, it operated pop-up stores at four Bloomingdale's premium department store locations, building brand awareness while targeting the U.S. market. In December last year, it also entered the A-Land U.S. flagship store in Brooklyn, New York.

Kakao Friends plans to further expand its U.S. business in the future. Lee Seon-ah, head of Kakao Friends' U.S. corporation, said, "We will do our best so that more American consumers can feel new joy through Kakao Friends and become fans."

This content was produced with the assistance of AI translation services.