Fila Releases Heritage Collection Photo Shoot Featuring Kim Yoo-jung

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 5th that it has released the 2020 Fall/Winter Heritage Collection photo shoot featuring actress Kim Yoo-jung.

In this photo shoot, Kim Yoo-jung transformed into a passionate ‘fashion YouTuber’ who never lets go of her phone and filming equipment, set against the backdrop of a complex cultural space in Seongsu-dong. As a digital fashion influencer introducing and communicating her daily fashion, she showcased a variety of Fila’s fall/winter items.

The Fila Fall Heritage Collection presented by Kim Yoo-jung in the photo shoot consists of items such as the ‘Palette Boa Fleece Jacket,’ which uses highly insulating boa material and can be worn as an outer or mid-layer; the transitional outerwear ‘Half Color Block Anorak’ featuring a front pocket that stands out with its heritage design; and the ‘New Logo Side Block Sweatshirt,’ which revives the 1990s varsity line logo to evoke a retro vibe.

The ‘Kim Yoo-jung shoes’ in the photo shoot also catch the eye. Practical shoe items that match well with any daily outfit include Fila’s signature daily joggers ‘Zagato’ with various color combinations, the easy life shoes ‘FilaRGB New Day Pack,’ and the trail mood ugly shoes ‘Orkment TR.’ The collection also includes stylish accessories to complete the fall look, such as the ‘Felt F Logo Ball Cap’ and the ‘Monogram Hip Sack,’ which fully embody Fila’s heritage sensibility.

A Fila representative said, “Through this photo shoot, Kim Yoo-jung perfectly embodied and clearly expressed the brand heritage with a seasonal autumn atmosphere. This season’s collection, completed with items reflecting various materials and colors that let you feel fall and winter in advance, will be a special proposal for those looking forward to a unique fashion experience.”

The collection featured in the photo shoot is available at Fila’s official online store and Fila stores nationwide.

This content was produced with the assistance of AI translation services.