Gyeonggi Nambu's Largest Shopping Theme Park, Starfield Anseong Opens

Pre-Open for Two Days on the 5th and 6th... Grand Open on the 7th

Aerial view of Starfield Anseong.

[Asia Economy Reporter Seungjin Lee] Starfield Anseong, the largest shopping theme park in southern Gyeonggi Province, will have a grand opening on the 7th after a two-day pre-opening period on the 5th and 6th.

Starfield Anseong, jointly invested by Shinsegae Property and the global shopping mall development and operation company Turnberry from the United States, is the first Starfield to be introduced beyond Seoul and the Gyeonggi metropolitan area. It is the largest indoor complex shopping mall in southern Gyeonggi with two basement floors, three above-ground floors, a total floor area of 240,000㎡ (72,600 pyeong), and parking capacity for 5,000 vehicles simultaneously.

Shinsegae Property meticulously analyzed the local characteristics to ensure the successful establishment of Starfield Anseong’s commercial district and combined its experience and know-how to complete a customized lineup of shopping, entertainment, and F&B (food and beverage) tailored for local residents.

Shinsegae Property plans to implement the highest level of quarantine management so that customers can visit Starfield Anseong with peace of mind. To prevent crowding during the Chuseok holiday, the opening was scheduled after the holiday, and to reduce congestion on the opening day, Traders was opened earlier on the 25th of last month.

Strict disinfection will also be enforced inside the stores. To measure visitors’ temperatures, manned thermal imaging cameras and facial recognition fever checkers are installed and operated at all entrances. Additionally, each store within Starfield has a visitor logbook that customers must fill out upon visiting, and a close cooperative system with Anseong City Health Center is maintained at all times to prepare for emergencies, ensuring customer safety.

A Unique Healing Experience at the Mall, Rest Areas Considering All Ages and Pets

Starfield Anseong was designed so that customers can enjoy healing and experiences without lining up or gathering through outdoor spaces, various exhibition contents, and non-face-to-face online promotions.

One of the representative spaces is the 63-meter-high ‘Star Observatory.’ From the observatory, visitors can enjoy a panoramic view of the dense oak forest and the outdoor plaza. On the fourth floor of the observatory, the premium brand ‘Gabaedo Aramode’ of the caf? ‘Gabaedo’ is introduced for the first time, allowing visitors to enjoy specialty coffee while overlooking the cityscape of Anseong in a vintage caf? atmosphere.

There is also a ‘Pet Park’ where pets can run freely and dine together, and a ‘Walking Trail’ around an eco-friendly wetland where new flowers and plants are planted each season, providing customers with a comfortable place to spend time. For customers visiting with children, an indoor kids-only library ‘Byulmadang Kids’ that nurtures children’s dreams and happiness, and an outdoor ‘Children’s Playground’ filled with experiential facilities are provided.

Large artworks also welcome customers. Visitors can enjoy the hidden artworks throughout Starfield Anseong, such as ‘Cosmos’ by artist Oh Yu-kyung, which emits bright light from the central corridor ceiling, and ‘CUBE TOWER’ by artist Park Seon-gi, which stacks cubes into pillars.

The unique Starfield kids and family entertainment facilities have been further expanded. The 9,917㎡ (3,000 pyeong) Aqua Field newly introduced premium spaces such as the ‘Padongseok Room,’ a high-end steam room, the ‘Rowly Bulgama’ combining Finnish steam bath Rowly and traditional Korean kiln sauna Bulgama, and the ‘Fish Room,’ the first in Korea’s water parks to allow viewing of tropical marine fish.

Also, the 760㎡ (230 pyeong) eco-friendly seawater premium children’s pool ‘Kids Splash’ is introduced for the first time, and the upgraded version of the high-altitude indoor play facility ‘Champion 1250,’ called ‘Champion 1250X,’ has been added to satisfy the five senses of kids customers.

At ‘Sports Monster,’ which gathers over 30 sports contents including basketball, volleyball, and indoor climbing, visitors can experience Korea’s first robot keeper, zip jack, and vertical slide. Megabox will also introduce the premium screening room ‘Dolby Cinema’ operated by the global sound specialist Dolby and a kids-only theater designed for children’s eye level.

F&B Facilities Featuring Famous Restaurants, Many Brands Entering the Region for the First Time

Trendy and unique F&B stores that captivate customers’ tastes can also be found at Starfield Anseong.

From the first to third floors, various F&B facilities such as Gourmet Street, City Market, and Ittopia are equipped, showcasing about 70 popular restaurants on SNS like ‘Lobster Bar,’ ‘Nakwon Tesando,’ and ‘Bipatisserie,’ expected to captivate the taste buds of customers visiting Starfield Anseong.

In addition, considering the regional situation where the population is rapidly increasing due to new town development but shopping facilities are relatively lacking, many discount specialty stores and global fashion brands that were previously only available in some metropolitan areas have been introduced for the first time in the region.

Warehouse-type discount store ‘Traders’ and off-price store ‘Shinsegae Factory Store’ are opening for the first time in the area. Global SPA brands ‘H&M,’ ‘Zara,’ and ‘COS’ are entering simultaneously. Popular fashion and accessory brands such as ‘Patagonia,’ ‘Nanninggu,’ and ‘J. Estina’ are also introduced for the first time.

Im Young-rok, CEO of Shinsegae Property, emphasized, “Following Starfield Hanam and Goyang, which support the metropolitan area east to west, Starfield Anseong, which will take charge of southern Gyeonggi, is finally opening amid the expectations of local residents. Above all, we have prepared to prioritize the safety of visiting customers and provide the best enjoyment.”

CEO Im added, “We have strengthened various kids, entertainment, and F&B facilities that have proven popular in previously opened Starfields, and gathered popular brands entering the region for the first time in one place, so customers will be able to see the true nature of a shopping theme park never seen anywhere else in the region.”

Meanwhile, to commemorate the opening of Starfield Anseong, various events and promotions will be held until the 18th, and giveaways to promote public transportation use are also prepared. Considering the COVID-19 situation, the events will be conducted in large exhibition formats without lining up or contact, photo zones, and participation events through mobile apps.

First, a special exhibition ‘Dino Star’ will be held at the outdoor north plaza until November 8, and a ‘Character Festival’ featuring popular characters such as Dinosaur Mecard and Pinkfong will be held, providing unforgettable experiences for children tired of indoor activities, allowing photo opportunities with popular characters and commemorative gifts via SNS.

Additionally, customers who purchase a certain amount will immediately receive entertainment tickets, and a 100% winning roulette event will be held on the Starfield app.

This content was produced with the assistance of AI translation services.