Big Hit Subscription D-1... CMA Balance Surpasses 63 Trillion Won Amid Growing Interest

[Asia Economy Reporter Kum Bo-ryeong] As the general subscription for Big Hit Entertainment, one of the biggest IPOs in the second half of the year, approaches in one day, interest in it is rapidly increasing. The balance of securities firms' Comprehensive Asset Management Accounts (CMA) has exceeded 63 trillion won, marking an all-time high.

According to the financial investment industry on the 4th, Big Hit will conduct general subscriptions over two days, from the 5th to the 6th.

The public offering price has been fixed at 135,000 won. In the demand forecast conducted on the 24th and 25th of last month targeting a total of 1,420 domestic and foreign institutions, the competition rate was 1,117.25 to 1. In particular, 1,381 institutions, accounting for 97.25%, submitted bids at or above the top of the band, 135,000 won, indicating the intense enthusiasm for Big Hit. The desired price band was 105,000 to 135,000 won.

The number of shares offered to the general public is 1,426,000 shares, which is 20% of the total public offering volume. The total amount of the public offering for general investors is 192.51 billion won.

General subscriptions can be made through NH Investment & Securities and Korea Investment & Securities, the joint lead managers, as well as Mirae Asset Daewoo, the joint manager, and Kiwoom Securities, the underwriting company. The general subscription allocation by securities firm is 648,182 shares for NH Investment & Securities, 555,584 shares for Korea Investment & Securities, 185,195 shares for Mirae Asset Daewoo, and 37,039 shares for Kiwoom Securities.

To participate in the general subscription, you must open an account with the respective securities firm. Depending on the securities firm, accounts must be opened either face-to-face or non-face-to-face by the 6th, starting from today, so it is necessary to check in advance. In the case of Korea Investment & Securities, general subscription is possible if the account is opened offline by the 5th or non-face-to-face by the 6th.

As interest in Big Hit grows, investment funds are flowing into the stock market. According to the Korea Financial Investment Association, as of the 28th of last month, the CMA balance recorded 63.01 trillion won, surpassing 63 trillion won for the first time ever. Compared to 61.9962 trillion won on the 21st of last month, more than 1 trillion won has increased over five business days.

Park Yong-hee, a researcher at IBK Investment & Securities, explained, "The investment point for Big Hit should focus on the platformization of indirect participation-type sales," adding, "Big Hit plans to maximize indirect sales through fandom economics by pursuing online concerts, membership operations, and merchandise sales via 'Weverse.' The total market size of fandom economics is estimated at 7.9 trillion won."

Big Hit is scheduled to be listed on the KOSPI market on the 15th of next month.

This content was produced with the assistance of AI translation services.