Yeosu City Wins 'Consumer Trust Representative Brand Award' for 6 Consecutive Years

Grand Prize in Marine Tourism City Category... The Best City for 'Online Travel' Full of Healing and Romance

The Award Ceremony Was Omitted Due to Strengthened Social Distancing

[Yeosu=Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Yeosu City announced on the 2nd that it won the Grand Prize in the Marine Tourism City category for the 6th consecutive year at the "14th 2020 Consumer Trust Representative Brand Awards."

Hosted and organized by the Korea Brand Management Association and sponsored by the Ministry of Trade, Industry and Energy, Yeosu was recognized as the central city for untact travel at this awards ceremony.

The Consumer Trust Representative Brand Award is given to brands that excel in awareness, preference, satisfaction, and future purchase intention among adult men and women in Korea.

Among local governments, 63 candidates were selected from 243 nationwide, with 3 ultimately chosen.

Having attracted 13 million tourists for five consecutive years until last year, establishing itself as Korea's top marine tourism city, Yeosu remains resilient despite the COVID-19 pandemic and is gaining attention as Korea's representative untact and ontact tourism city in the post-COVID era.

Crossing the marine bridge connecting four islands between Yeosu and Goheung, the "Yeosu Seomseom-gil" runs over the beautiful Yeosu sea. Untact travel destinations such as Geomundo Baetnorae-gil, Nangdo Dullegil, Gaedo Saramgil, and Geumodo Bireong-gil, which were selected as part of the Ministry of the Interior and Safety's "33 Islands You Want to Visit," make Yeosu a place full of charm for tourists seeking rest and healing.

Through Yeosu Tourism SNS "Healing Yeosuya," which communicates with 120,000 followers, efforts were made to promote Yeosu's beautiful travel destinations via "online travel," and the city offered a new experience of meeting Yeosu through videos and stories in a self-produced web drama.

Additionally, from the early stages of the COVID-19 outbreak, thorough quarantine activities have maintained a safe and clean city. A quarantine guidance task force composed of related department officials was formed to ensure compliance with social distancing guidelines at private tourist facilities through daily inspections. Since the 8th of last month, quarantine management personnel have been employed and deployed to major tourist sites such as Odongdo and Expo Marine Park.

A city official said, "We are pleased to have our excellence in Yeosu tourism verified by winning the Consumer Trust Representative Brand Award during these challenging times," and added, "We hope you will support Yeosu City's progress as it leaps forward as a marine tourism and resort city not only in Korea but also globally."

This content was produced with the assistance of AI translation services.