Home Appliance Industry "Continues Chuseok Boom"... Marketing for Filial Piety Appliances

LG Robot Vacuum Cleaner CordZero M9

[Asia Economy Reporter Dongwoo Lee] The home appliance industry continues to promote products that reduce household chores following Chuseok.

LG Electronics is holding the LG CordZero ThinQ Robot Battle event until the 11th of this month. The event involves watching a video featuring a battle between the AI cleaning robot CordZero and an AI robot that messes up the house, then participating in a related online game.

Among those who enter the event, a total of 10 people will receive the LG CordZero M9 ThinQ, and 500 people will be given Starbucks mobile gifticons.

CordZero applies AI deep learning technology with a quad-core CPU, learning approximately 700,000 object images to understand the home. After drawing a new map, users can select specific areas to clean or set no-go zones through the LG ThinQ app.

Winia Dimchae is running the ‘Dimchae X Dimchae Cook Double Double Promotion’ until the 31st. When purchasing the recently released 2021 model kimchi refrigerator Dimchae and the world’s first IH pressure rice cooker Dimchae Cook Low-Carb 50 Retro product simultaneously, customers can receive discounts up to 520,000 KRW depending on the new Dimchae model. The promotion applies to customers who install the products by the 16th of next month after purchase.

Lotte Hi-Mart recently introduced the ‘AR (Augmented Reality) Virtual Placement Experience Service,’ which allows customers to pre-arrange and purchase home appliances using a smartphone. This service combines virtual images of home appliances with real backgrounds so customers can preview how the appliances would look when placed.

Lotte Hi-Mart is holding a customer participation event until the 31st to commemorate the introduction of the AR service. Customers who use the ‘AR Experience’ menu in the mobile app to pre-arrange appliances, capture the screen, and post it in the ‘Next Generation Lifestyle Hall’ will be entered into a selection where 5 outstanding participants will receive a 50,000 KRW Hi-Mart mobile gift certificate.

The AR experience service supports about 50 top popular models ranging from large appliances such as TVs and refrigerators to daily and kitchen appliances, with plans to add 20 more models each month.

This content was produced with the assistance of AI translation services.