Hello Mobile "9 out of 10 people subscribe to online USIM, 3 out of 10 self-activate"

'Non-face-to-face Channel Strategy' Results
Highest Subscription Rate Among 3040 Generation

Photo by LG HelloVision

[Asia Economy Reporter Kim Heung-soon] LG HelloVision announced on the 4th that the proportion of USIM subscriptions through the online channel of its budget phone brand 'Hello Mobile' has exceeded 90%, and the usage rate of 'self-activation' among USIM subscribers accounts for about 30%, demonstrating the success of its contactless channel strategy.

According to LG HelloVision, the online subscription rate for Hello Mobile has doubled over six years, increasing from 34% in 2015 after the launch of the Direct Mall to over 66% this year (cumulative from January to August).

The online subscription rate for the budget phone's main product, the 'USIM plan,' has risen to 9 out of 10 this year. This is a 9 percentage point increase compared to last year's average of 81%.

LG HelloVision analyzed that "Hello Mobile's 'contactless channel strategy,' based on innovation in delivery, activation, and consultation, has been effective." Since launching the industry's first online direct shop 'Hello Mobile Direct' in 2015, the company has strengthened online services through lightning delivery within one day, lightning consultation within one hour, and aggressive promotions (Unlimited 33 USIM, 40% selection contract), among others.

After introducing the 'self-activation' service last month, the usage rate of this service among USIM subscribers in September (cumulative from the 1st to the 20th) reached about 30%, an 11 percentage point increase from the previous month. The proportion of contactless subscriptions was highest among the 30-40 age group, accounting for 57% of the total.

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Hello Mobile aims to evolve into a core channel that expands the budget phone USIM market through Direct Mall's contactless innovation. Han Jung-ho, head of LG HelloVision's mobile business division, said, "Recently, the combination of 'unlocked phones + USIM' has emerged as an alternative to reduce communication costs, making contactless channel competitiveness a new challenge and opportunity for budget phone growth. Through innovative services aligned with the untact era, we will open a 'mobile life' where anyone can easily solve communication cost concerns with just a few clicks."

This content was produced with the assistance of AI translation services.