Ministry of SMEs and Startups Confirms BI for Global Startup Festival 'ComeUp'
Delivering a Message to Overcome the COVID-19 Crisis
[Asia Economy Reporter Kim Daeseop] The Ministry of SMEs and Startups announced on the 29th that it has finalized a new brand image (BI) symbolizing the '2020 ComeUp' event.
This BI was created and finalized through a process of designing and conceptualizing the image at the ComeUp Organizing Committee meeting. The BI was produced to intuitively express the core message that startups should actively overcome the COVID-19 crisis as an opportunity for further development.
In particular, a bright and hopeful future and a vibrant atmosphere were visualized as 'broken glass.' It conveys the message of overcoming and breaking through current difficulties. The Ministry plans to use the newly created BI in various promotional materials such as ComeUp videos, card news, posters, and banners.
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ComeUp is a global event attended by stakeholders in the domestic and international startup ecosystem, including startups, large corporations, and venture capitalists. This year, due to the impact of COVID-19, it is scheduled to be held mainly online from November 19 to 21.
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