Lotte Department Store Launches SNS Event to Celebrate "2020 Cashmere Fair"

[Asia Economy, Reporter Lee Seungjin] Lotte Department Store is holding a special social network service (SNS) event as part of its ongoing "2020 Lotte Cashmere Fair" at all locations.

From October 1 to 31, customers who post a photo of themselves wearing a cashmere fair knit purchased at Lotte Department Store on their personal Instagram feed will be entered into a drawing to win two cashmere mufflers each, with five winners selected. This event was designed to allow customers to easily express feelings they may not usually share by gifting the warmth and coziness of cashmere to themselves, family, or friends, and taking photos together in line with the theme of the Cashmere Fair.

To participate, customers must first purchase a cashmere knit at any "UNIT" store nationwide or at the "2020 Lotte Cashmere Fair" pop-up event during the promotion, which offers a 50% discount on the second item when purchasing two. Afterward, participants should take a photo wearing the knit with themselves, family, or acquaintances, follow the official UNIT Instagram channel, and include the required hashtags: "#LotteCashmereFair #UnitCashmereEvent #BuyOneHalfOne #CashmereRecommendation".

Meanwhile, the "2020 Lotte Cashmere Fair" is being held in pop-up format at all Lotte Department Store locations, including the main store and Jamsil branch, as well as at UNIT stores in 26 Lotte Department Stores nationwide from September 25 to December 31. The event will be rolled out sequentially from stores in Seoul and the metropolitan area to stores in the Yeongnam and Honam regions.

Additionally, during the Lotte Department Store autumn sale from October 2 to 11, a total of 15 women's and men's fashion brands, including Jigott and Olzen, will participate in the "2020 Lotte Cashmere Fair" and offer cashmere products at discounts ranging from 10% to 40%.

This content was produced with the assistance of AI translation services.