LG Household & Health Care Launches 'Whoo Bicheop Yeonhyang Set'

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 28th the launch of the ‘Whoo Bicheop Yeonhyang Set,’ elegantly designed with the flower lattice doors of the royal palace.

The Whoo Bicheop Yeonhyang Set is inspired by the elegant appearance of the queen shining through the ‘flower lattice doors,’ which were used only in the main halls of Korean palaces. The set harmoniously combines two special editions of the red and gold Bicheop Ja-saeng Essence, offering a unique experience.

In particular, the entire bottle is wrapped in an intricate flower lattice pattern, and the design features the lotus motif symbolizing Whoo, allowing one to appreciate the delicate yet splendid essence of royal court art.

The case also adds a touch of sophistication and elegance. The outer case expresses the flower lattice door using metal craft techniques, while the inner case, adorned with beautiful flowers as if transferring the queen’s royal garden onto a painting, enhances its collectible value.

The Bicheop Ja-saeng Essence contains the ‘Chojahabidan’ ingredient, which nurtures the skin’s innate power to revive itself, along with the three major royal court secret recipes: ‘Gongjinbidan,’ ‘Gyeongokbidan,’ and ‘Cheongsimbidan.’

It strengthens the skin’s defense against stress caused by external environments, fortifying the skin’s foundation and enabling healthy, radiant skin with just short-term use. Effects confirmed include a 29.9% improvement in skin radiance, 23.7% in skin moisture, 15.8%p in skin barrier, and 9.6% in skin texture after only 7 days of use.

This content was produced with the assistance of AI translation services.