KOTRA Provides 'Overseas Expansion Capability Enhancement' Training for Social Economy Enterprises
Strengthening Global Competence through Export Practical Training and Customized Consulting
KOTRA has been conducting a two-day training program to strengthen the overseas expansion capabilities of social economy enterprises since the 24th. Trainees are attending lectures at 'Social Campus ON' in Dangsan-dong, Seoul, a growth support center for social economy enterprises (Photo by KOTRA).
View original image[Asia Economy Reporter Kim Ji-hee] KOTRA has been conducting capacity-building training for social economy enterprises to expand overseas in collaboration with the Korea Social Enterprise Promotion Agency for two days since the 24th.
Through this training, KOTRA aimed to enhance the understanding of social economy enterprises that lack information and know-how on overseas expansion. In particular, it is focusing on strengthening global capabilities through export practical training and customized consulting.
On the 24th, the necessity of entering overseas markets was emphasized to raise the export mindset of social economy enterprises. Lectures on ▲buyer discovery techniques ▲export contract processes ▲import-export customs procedures and tariff reduction methods helped social economy enterprises build confidence to try trading on their own.
On the 25th, the training covers overseas market marketing cases and social media marketing trends suitable for digital transformation. Additionally, a KOTRA export specialist with years of export marketing experience in the private sector provides one-on-one customized consulting.
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Kwon Pyung-oh, President of KOTRA, stated, “To revitalize the social economy, it is necessary to create an environment where social economy enterprises can survive beyond simple product purchases,” and added, “KOTRA will continue to support social economy enterprises to expand their stage to the global market.”
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