Promoting a Culture of Cooperation by Establishing a Unique Brand Representing Public-Private Trust, Communication, and Collaboration

Seodaemun-gu Cooperation BI and Slogan Contest View original image


[Asia Economy Reporter Jong-il Park] Seodaemun-gu (Mayor Moon Seok-jin) is celebrating the 5th anniversary of its collaborative governance operation by hosting a ‘BI & Slogan Contest’ that encapsulates the achievements and future vision of a resident-driven collaborative administration.


The categories are ‘BI (Brand Identity)’ and ‘Slogan,’ and anyone, whether an individual or a group, can participate with entries that reflect the meaning of public-private trust, communication, and cooperation.


Applicants can download the application form from the ‘Notices and Announcements’ section on the Seodaemun-gu website, fill it out, and submit it via email from 9:00 AM on September 25 to 6:00 PM on October 25.


For the BI category, judging criteria include suitability, symbolism, design, originality, and usability; for the slogan category, criteria include suitability, clarity, novelty, popularity, and affinity. After evaluation, winners will be selected through an online public vote and final approval by the Seodaemun-gu Collaborative Governance Council, with the results announced at the end of November.


Prizes will be awarded to a total of 12 winners: one grand prize winner in the BI category (1,000,000 KRW), two excellence awards (500,000 KRW each), three encouragement awards (200,000 KRW each); one grand prize winner in the slogan category (500,000 KRW), two excellence awards (200,000 KRW each), and three encouragement awards (100,000 KRW each). The winning entries will be used for public purposes such as promotional materials for Seodaemun-gu’s collaborative governance projects.



Mayor Moon Seok-jin said, “I hope this contest will be an opportunity to widely promote Seodaemun-gu’s collaborative governance projects, and I ask for the interest and participation of many people in this contest, held as part of spreading a sustainable culture of collaboration.”


This content was produced with the assistance of AI translation services.

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