Emart24 to Expand HMR Peacock Product Lineup

[Asia Economy Reporter Minyoung Cha] Convenience store Emart24 announced on the 24th that it will strengthen the lineup of home meal replacement (HMR) products under Emart's private brand Peacock to capture the home meal crowd amid the prolonged COVID-19 pandemic. Peacock is Emart's private brand that offers a variety of home meal replacement (HMR) products.

In fact, an analysis of Emart24's HMR sales from January to August this year showed a 32.5% increase compared to the same period last year. This growth rate is higher than the 19.1% sales growth from 2018 to 2019.

Accordingly, Emart24 plans to expand the existing 12 Peacock products to about 40 items by the end of October. First, 12 types of soups, stews, and snack foods will be introduced this month, and 17 types of side dishes and convenient meals will be added in October. The 12 items include popular menus such as Chadol Doenjang Jjigae (beef brisket soybean paste stew), Korean beef meat soup, Johnsonville sausage budae jjigae (army stew), Mala soup, as well as two types of Tteokbokki (spicy rice cakes). The soups and stews come in 500g portions, and the Tteokbokki serves two people, providing a hearty and satisfying meal, priced between 4,500 and 9,000 KRW.

Yujin Lee, Senior Buyer of Emart24's Daily Team, said, “Sales of home meal replacement products are accelerating due to the continuous increase in single- and two-person households and the prolonged COVID-19 pandemic. We plan to expand Peacock products mainly in stores located in residential areas where demand for HMR is high, so that the home meal crowd can enjoy a variety of home meal replacements even at nearby convenience stores.”

This content was produced with the assistance of AI translation services.