Nexon 'KartRider' Races Together with Hyundai Motor Company
Showcasing a Kart Inspired by the 'Sonata N Line' Model
[Asia Economy Reporter Jin-gyu Lee] Nexon announced on the 23rd that it will collaborate with Hyundai Motor Company on mobile and PC games based on the 'KartRider' intellectual property (IP).
Through this partnership, they will introduce karts inspired by Hyundai's 'Sonata N Line' in the mobile game 'KartRider Rush Plus' and the PC game 'KartRider', and conduct joint marketing activities.
Nexon released a teaser video showcasing the collaboration between KartRider Rush Plus and Hyundai. The video features the silhouette of the Sonata N Line in Flame Red, hinting at the arrival of a new kart. More details will be revealed on the 28th.
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The PC game KartRider will also implement Hyundai partnership content and events within the game in October. Kim Kyung-ah, head of Nexon's Casual Marketing Office, said, "The collaboration between a leading automobile brand and a racing game will create synergy in various ways," adding, "Both companies will work closely to provide users with unique fun and experiences."
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