Golf Equipment Company’s COVID-19 Escape Strategy: "Contactless Marketing"

SNS Contactless Customized Approach Breakthrough "Mizuno Golf Online Consultation, Titleist Wedge Selector Tool"

Golf equipment companies are finding a breakthrough through contactless marketing during the COVID-19 pandemic.

[Asia Economy Reporter No Woo-rae] The novel coronavirus infection (COVID-19) has changed many things.

The golf equipment industry is no exception. Due to COVID-19, various experiential activities such as golf exhibitions and golf club trial sessions have been reduced. It is a time to find ways to communicate with customers while participating in social distancing according to government guidelines. Companies are trying to find breakthroughs by minimizing face-to-face contact as much as possible. In the COVID-19 era, non-face-to-face marketing such as online fittings and free rental services is emerging.

Korea Mizuno introduced customized lessons in a non-face-to-face manner in line with the untact era. It is the "Mizuno Golf Online Counseling Center - Golf Interference Campaign." It was planned to strengthen communication with golf-loving customers while participating in social distancing. Anyone can participate until November 18. Participants can send their swing videos along with their usual concerns via direct message on Instagram or Facebook message.

If you do not have an SNS account, you can apply via event email. A total of 18 people will be selected to receive one-on-one customized lessons from affiliated tour pros via video. Selected participants will receive a gift box consisting of golf equipment and coffee gift certificates. Titleist also supplies wedges online in a non-face-to-face manner. This is the wedge selector tool conducted together with Vokey Design SM8. You can easily find the optimal wedge on the website.

By answering questions about your swing style and current club setup, it recommends "wedge options suitable for me." There are a total of eight questions: ▲ Please select your handicap or average score. ▲ What is the loft of the pitching wedge you currently use? ▲ What is the highest loft wedge you can use during a round? ▲ What does the divot look like when you do a full swing with a wedge? ▲ What kind of shots do you want to perform with each wedge?

Also, ▲ What are the fairway and bunker conditions of the golf courses you frequently visit? ▲ How confident are you in bunker shots? and so on. Yamaha Golf has been operating the free rental service Remix Expedition since before COVID-19. It is a service where you can rent golf clubs for one week by paying only the round-trip courier fee. If you are not satisfied, you can return them again. Consumers can use it without burden.

This content was produced with the assistance of AI translation services.