Lotte Mart, Chuseok Holiday Ready Meal Event at All Stores

Dongtaejeon, Donggeurangttaeng, Tteokgalbi, etc.

[Asia Economy Reporter Cha Min-young] As demand for home meal replacements increases ahead of the holidays, discount events are continuing at large supermarkets.

Lotte Mart announced on the 22nd that it will hold discount events on various convenience foods, including the ‘Yorihada’ series of home meal replacements, at all stores until the Chuseok holiday on the 1st of next month.

Lotte Mart is selling ‘Yorihada Dongtaejeon’ and ‘Yorihada Donggeurangttaeng’ at 4,980 KRW and 5,980 KRW respectively, each discounted by 1,000 KRW from the original price, and ‘Yorihada Namdo Tteokgalbi’ at 4,780 KRW, discounted by 500 KRW from the original price. The home meal replacement ‘CJ Room Temperature Soup/Stew/Stew 9 types’ is sold at 3,480 KRW each. A 15% discount is offered when purchasing two or more. ‘Ottogi Cupbap’ is also priced from 2,480 KRW to 2,980 KRW, with a 20% discount available when buying three or more.

This year, due to the novel coronavirus disease (COVID-19), it is expected that demand will increase for those who do not return to their hometowns and want to prepare holiday food conveniently. As single-person households increase, purchases of instant rice and instant meals are steadily rising. In fact, from the 14th to the 20th, Lotte Mart’s sales of holiday-related home meal replacements grew by 110.9%.

Lee Sang-jin, head of marketing at Lotte Mart, said, “Considering the increasing customer demand for home meal replacements during the holiday period, we planned this event,” and added, “We will continue to strive to introduce various home meal replacements.”

This content was produced with the assistance of AI translation services.