China "Revive Domestic Demand"... Beijing City Distributes 300 Million Yuan Free Coupons

15 Yuan Discount on 40 Yuan Purchase, Overlapping Discounts Allowed
Major Domestic Demand Boost Ahead of National Day Holiday, Meituan and Elema Joint Participation

[Asia Economy Beijing=Special Correspondent Jo Young-shin] The Beijing municipal government in China is issuing and distributing free dining discount coupons worth 300 million yuan (approximately 51.55 billion KRW).

As domestic consumption in China hit bottom and showed signs of rebound, this move is interpreted as an effort to further boost domestic demand through discount coupons.

Xinhua News Agency reported on the 21st that the Beijing municipal government decided to issue a total of 300 million yuan worth of dining coupons to stimulate consumption in the dining market, and has distributed the first batch of 3 million coupons.

Each discount coupon offers a 15 yuan discount and can be used for orders over 40 yuan. The discount rate of this coupon reaches 40%.

Additionally, these coupons can be used together with individual restaurant discount programs, so the maximum discount rate is expected to approach 50%.

Xinhua News Agency stated that according to the consumption campaign, Beijing is distributing discount coupons through Meituan and Ele.me, the two major delivery platforms in China. Coupons received through the Jindong (social commerce) application can be used offline.

Xinhua added that the funding was jointly prepared by the Beijing municipal government and the delivery platforms.

Xinhua News Agency introduced that about 70,000 dining businesses registered on the Meituan and Ele.me platforms are participating in this discount coupon event, and almost all of Beijing’s famous dining establishments are involved in this campaign.

A Korean resident in China said, "There have been discount coupon issuances and distributions before, but I have never seen such a high discount rate," adding, "Considering the National Day holiday, it seems the Chinese government is conducting a large-scale campaign to revitalize domestic consumption."

This content was produced with the assistance of AI translation services.