Prolonged Dark Period in Theaters... 'Mulan' and 'New Mutants' Box Office Failures

'Tenet' Leads for 4 Consecutive Weeks... Cumulative Audience Surpasses 1.5 Million
'Mulan' and 'New Mutants' Seat Occupancy Rates at 4.4% and 2.5% Respectively

Due to the spread of the novel coronavirus infection (COVID-19), social distancing level 2.5 is in effect, and on the 8th, Seoul CGV Yongsan I'Park Mall is quiet. Photo by Mun Ho-nam munonam@

The dark period for movie theaters is continuing. According to the Korea Film Council's integrated ticketing system, the number of moviegoers who visited theaters last weekend (18-20) was 332,931. This is 9,121 fewer than the 342,052 visitors during the second weekend of this month (11-13). Even on Saturday (19), when attendance is usually high, the number did not exceed 150,000. Although the spread of COVID-19 has subsided, the latest releases failed to attract much attention. "Tenet" led the box office for four consecutive weeks.

However, "Tenet" did not perform very well either. Last weekend, it drew 122,181 viewers across 1,073 screens (8,210 showings). This represents a 26.0% (42,876 viewers) decrease compared to the second weekend of this month, which had 165,057 viewers. However, its seat occupancy rate was 9.4%, the highest among films with over 10,000 seats secured. Its revenue share was 38.6%, with a cumulative audience of 1,536,374. The new release "Mulan" attracted 120,550 viewers across 1,418 screens (15,445 showings). It secured the highest seat occupancy rate (48.5%) but had a low sales rate of 4.4%. Its revenue share was 35.9%, with a cumulative audience of 152,041.

"Oh! Moon-hee" drew 29,369 viewers across 540 screens (3,761 showings). This is a 41.2% (20,617 viewers) decrease from the 49,986 viewers during the second weekend of this month. Its revenue share was 8.5%, with a cumulative audience of 284,925. "Gigi Goe Goe: Plastic Surgery" also declined, attracting only 15,073 viewers across 231 screens (1,926 showings). Its cumulative audience is 73,943.

"Innocence" (4,272 viewers; cumulative 894,025), "Deliver Us from Evil" (3,434 viewers; cumulative 4,350,438), "Bidok: Emperor of Paris" (2,903 viewers; cumulative 3,669), and "A Woman Escaped" (2,903 viewers; cumulative 4,083) followed in order. "The New Mutants," which ranked third during the second weekend of this month, plummeted to 14th place. It attracted only 2,336 viewers across 180 screens (686 showings).

This content was produced with the assistance of AI translation services.