"Bread and Ice Cream Made from Gamja"… SPC Group Supports Potato Farmers Affected by COVID-19

Pyeongchang-gun and Our Agricultural Products Consumption Activation MOU Signed
Paris Baguette, Baskin Robbins, etc. Product Launch and Consumption Promotion

[Asia Economy Reporter Lee Seon-ae] SPC Group announced on the 21st that it will launch the ‘Helping Our Farmers Project,’ which supports farmers by purchasing domestic agricultural products and developing and releasing products using them.

This project was initiated to support potato farmers who have suffered damage due to the recent COVID-19 pandemic, which reduced school meals, as well as unprecedented long rainy seasons and typhoons.

First, on the 18th, SPC Group signed an MOU with Pyeongchang County, Gangwon Province, to develop products using potatoes and to promote consumption. Accordingly, SPC Group will purchase potatoes grown by farmers in the Pyeongchang area, as well as lettuce and strawberries, and develop and release products using these ingredients to stimulate consumption.

Paris Baguette will launch bakery products made with Pyeongchang potatoes, such as ‘Motnani Potato Bread’ and ‘Daegwallyeong Potato Focaccia,’ in early October, and Baskin Robbins plans to introduce various products, including the potato ice cream ‘Michin Potato’ and potato beverages, starting from October 1st.

In addition, SPC Group’s design center experts will share package designs free of charge that can be used for boxes or packaging containing potatoes to help promote consumption.

An SPC Group official said, "This project was planned to help farmers who are currently facing various difficulties," adding, "We will continue to promote activities that activate the consumption of domestic agricultural products and coexist with farmers."

Meanwhile, SPC Group has consistently led the development of products and promotion of consumption using domestic agricultural products from all over the country, such as Yeongcheon mini apples, Haenam domestic wheat, Uiseong garlic, Sancheong strawberries, and Gangjin paprika. In particular, Yeongcheon mini apples, which were not well known to consumers, became a hit product after being used as cake decoration fruit at Paris Baguette since 2012, and later expanded to exports, serving as a representative case of coexistence between companies and farmers.

This content was produced with the assistance of AI translation services.