Chuseok High-End Wine Sales Increase by 200%... Emart Limited Sale of 'Myeongga Wine'

24 Limited Bottles of 24 Renowned Quality Wines Including Igigal, Luizado, Dotz, and Penfolds
Igigal 'Lalala' 3 Types, Australian National Cultural Heritage Listed 'Penfolds Grange' Sold at 790,000 KRW Each for 12 Bottles

[Asia Economy Reporter Lim Hye-sun] Emart is set to actively start selling wine gift sets ten days before Chuseok.

Emart announced on the 20th that this Chuseok, it has focused on premium wine sales, increasing the quantity of wines priced over 100,000 KRW by 20% compared to last Chuseok, including newly planning wines from world-renowned wineries. Premium wines also received strong customer response during the Chuseok gift set pre-order period, with sales of high-priced wine gift sets over 100,000 KRW increasing by 200% compared to last year during the 36 days from August 13 to September 17, showing significant growth.

Starting from the 21st, Emart will officially launch the sale of wine gift sets for the holiday, offering 24 types of wines from prestigious wineries recognized worldwide for their quality, including France’s ‘Igigal’, ‘Louis Jadot’, ‘Dots’, and Australia’s ‘Penfolds’, with a limited quantity of about 2,500 bottles in total.

First, they prepared highly rare premium wines priced up to 700,000 KRW. As a representative product, the ‘Igigal’ wine series nicknamed ‘Lalala’?three types: ‘La Landonne 2016’, ‘La Turque 2016’, and ‘La Mouline 2016’?will be sold at 790,000 KRW each, limited to 12 bottles each. The Igigal ‘Lalala’ series is a single vineyard wine representing the famous production area ‘Cote Rotie’ in the Rhone region of France.

Australia’s national treasure winery ‘Penfolds’ flagship ‘Penfolds Grange Shiraz 15’ is also prepared at 790,000 KRW with 12 bottles available. ‘Penfolds Grange’ is a luxury wine registered as an Australian national cultural asset. You can also find Burgundy’s representative n?gociant (wine distributor) ‘Louis Jadot’ grand cru wines. Burgundy grand cru wines are the highest grade wines belonging to the top 1-2% of Burgundy wines, and three grand cru wines are prepared: ‘Chevalier Montrachet Grand Cru Red Moiselle 2017 (690,000 KRW/12 bottles)’, ‘Louis Jadot Bonnes Mares Grand Cru 2016 (490,000 KRW/6 bottles)’, and ‘Louis Jadot Clos de Vougeot Grand Cru 2014 (240,000 KRW/30 bottles)’.

They also prepared cost-effective wines under 100,000 KRW from prestigious wineries, selling ‘Igigal Chateauneuf du Pape 2016’ at 64,800 KRW with 120 bottles, and ‘Dots Brut Classic NV’ at 75,000 KRW with 600 bottles.

This Chuseok, they are newly introducing a ‘Smart Order’ exclusive product, the ‘Flower Basket Art Wine Set’. It is a differentiated set that adds artistic value, consisting of one bottle of ‘Art Wine’ with a famous painting inserted on the wine label and a flower basket of fresh and preserved flowers worth about 80,000 KRW.

(※ Preserved flower: processed flowers specially preserved to maintain their appearance for a relatively long period)

The ‘Igigal Hermitage Rouge Flower Basket Set’ featuring Kim Chang-yeol’s ‘Water Drops’ is sold at 150,000 KRW, and the ‘Booker The One Reserve Flower Basket Set’ featuring Park Seo-bo’s ‘Myobeop No.170903’ is sold at 400,000 KRW.

The ‘Flower Basket Art Wine Set’ can be ordered through Emart’s liquor order reservation system ‘Smart Order’. Customers can enter ‘Smart Order’ in the Emart app, select and pay for the desired product, and then pick it up at the chosen Emart store on the designated date.

They also prepared about 30 cost-effective wine sets composed of wines priced between 10,000 and 50,000 KRW, which are the most in-demand price range in large marts. For example, the ‘Peter Lehmann Barossa (Cabernet Sauvignon + Shiraz)’ national wine set is sold at 39,600 KRW, and the ‘Columbia H3 Cabernet Sauvignon + Cono Sur Single Cabernet Sauvignon’ is sold at 59,800 KRW.

The reason Emart is positioning premium wines as the main Chuseok gift sets is due to the significant increase in demand for high-priced wines this year.

According to Emart’s wine sales data, sales of wines priced over 100,000 KRW from January to August this year increased by 30.3% compared to the same period last year. Among them, the sales growth rate of ultra-high-priced wines was particularly remarkable, with wines priced over 1,000,000 KRW increasing by 85.5%, and wines priced between 800,000 and 900,000 KRW increasing by 411.9%.

Due to COVID-19, opportunities to experience premium wines decreased as overseas travel and dining out became difficult, and consumption shifted to large marts that offer a wide variety of wines.

Myung Yong-jin, Emart’s wine buyer, said, “Demand for premium wines increases during holidays, and this year especially more people are purchasing high-priced wines at large marts,” adding, “Therefore, we are presenting premium wines from world-renowned wineries as the main Chuseok gift sets.”

This content was produced with the assistance of AI translation services.