As Home Drinking Increases, Mini Snacks Gain Popularity... CU Launches Assorted Nut Platter

Increase in Home Drinking Population Enjoying Small-Packaged Snacks, Introducing Assorted Nut Platter with 6 Types of Nuts in 40g Packs
Sales Share of Small-Packaged Nut Products Under 100g Rose from 30.8% Last Year to 41.9% This Year

[Asia Economy Reporter Lim Hye-seon] As the number of people drinking alone has increased since the spread of the novel coronavirus infection (COVID-19), sales of small-pack mini side dishes have also been on the rise.

According to CU on the 17th, an analysis of sales for about a month from August 16, when social distancing was strengthened, to September 14 showed that sales of side dishes increased by 17.4% compared to the previous year. This is because, due to practicing social distancing and refraining from gatherings, more home drinkers are purchasing alcoholic beverages and side dishes at convenience stores to enjoy simple drinking at home.

Looking at detailed categories, sales growth of dried side dishes was 25.4%, which was 4.3% higher than refrigerated side dishes (21.1%). In particular, among dried side dishes, sales of nuts increased by 48.8%, recording the highest growth rate, surpassing squid (20.1%) and jerky (15.1%).

Among nuts, sales of small-sized products under 100g, such as honey peanuts, mixed nuts, and honey butter almonds, which are easy to eat alone, increased significantly from 30.8% last year to 41.9% this year, a rise of about 10 percentage points.

In line with these consumer purchasing trends, CU partnered with the nut brand ‘Muggeobon,’ famous for Kalmondeu and honey peanuts, to launch the 'Assorted Nut Platter' targeting home drinkers. The price is 6,000 won.

The Assorted Nut Platter is a cost-effective nut side dish set composed of six popular nuts?honey peanuts, peeled peanuts, coffee peanuts, honey butter almonds, wasabi-flavored almonds, and French-fried almonds?each in 40g small portions, and is operated in a limited quantity of 20,000 units.

Additionally, CU is collaborating with the popular jerky brand ‘Jilleo’ to sell a ‘Jilleo Jerky Set’ containing three flavors of jerky in one package, limited to 20,000 sets.

The Jilleo Jerky Set consists of two packs of Jilleo Soft Jerky (30g), one pack of Jilleo Charcoal BBQ Jerky (30g), and one pack of Jilleo Butter Corn Jerky (30g). The selling price of this product is 9,900 won, which is about 40% cheaper than purchasing each item separately.

This content was produced with the assistance of AI translation services.