BMW Korea Sponsors Vehicles for Drama 'Cheongchun Gi-rok' Starring Park Bo-gum

[Asia Economy Reporter Suyeon Woo] BMW Korea announced on the 17th that it will sponsor BMW vehicles in tvN's new Monday-Tuesday drama 'Youth Record'.

The drama 'Youth Record' stars actor Park Bo-gum and is being broadcast not only domestically but also in 190 countries worldwide through Netflix. BMW Korea stated, "Riding the wave of the Korean drama craze, the Korean branch will take on the role of promoting BMW to households around the world," adding, "We plan to showcase various representative BMW models that match the personalities and tastes of each character in this drama."

In the drama 'Youth Record', the BMW 1 Series and 2 Series appear as the main vehicles. The 1 Series and 2 Series are models that stand out with dynamic driving sensations and stylish designs, emphasizing the youthful spirit and fresh charm expressed by the protagonists in the drama. Additionally, the sporty roadster Z4, the luxury flagship SAV model X7, as well as the M4 Convertible and i8 Roadster, which embody BMW's iconic sensibility, will also appear to captivate viewers' attention.

Meanwhile, BMW Korea is also supporting BMW vehicles in tvN's variety show 'Seoul Chonnom'. 'Seoul Chonnom' is a local variety show concept where MCs Cha Tae-hyun and Lee Seung-gi share hometown memories with stars from specific regions. The cast travels across the country riding in a BMW X7 vehicle affectionately nicknamed 'Bongbongi'.

This content was produced with the assistance of AI translation services.