"Hyundai Department Store Increases Small-Packaged Gifts, Launches 90,000 Won Hanwoo Set for the First Time in 10 Years"

Under 100,000 Won Chuseok Gift Sets Double from Last Year with Over 100 Varieties
Growing Interest in Small-Pack Gift Sets Due to Increase in 1-2 Person Households "Practical Products Expected to Be Popular"

[Asia Economy Reporter Lim Hye-sun] Hyundai Department Store has launched a 90,000 KRW ‘refrigerated’ Hanwoo gift set for the first time in 10 years ahead of the Chuseok holiday (October 1).

On the 17th, Hyundai Department Store announced that it will increase the number of gift sets priced under 100,000 KRW with small packaging by about 30% compared to last year’s Chuseok, and expand the quantity by about 50% among this year’s Chuseok gift sets.

The most eye-catching is the 90,000 KRW Hanwoo gift set called ‘Hyundai Hanwoo Sodam Seong’ (0.8kg). Unlike the existing Hanwoo gift sets priced between 200,000 and 400,000 KRW, which are packaged in 450g portions totaling 3 to 4kg, this is a practical Hanwoo gift set divided into 200g portions totaling 0.8kg. This set consists of bulgogi (200g, 2 packs) and soup cuts (200g, 2 packs), which are the most popular parts customers look for during the holiday gift sales period.

Hyundai Department Store will also introduce gift sets under 100,000 KRW in the seafood and fresh fruit categories. Seafood gift sets include ‘Yeonggwang Special Chamgulbi Sense’ (90,000 KRW), consisting of 10 domestic dried yellow corvina fish, ‘Min-eo Set’ (90,000 KRW), which includes 5 dried domestic croakers over 33cm, and ‘Practical Mackerel Set’ (80,000 KRW), which contains individually packaged mackerel from Jeju. Fresh fruit gift sets include the ‘Apple & Pear Sense Set’ (95,000 KRW), which packs 6 apples and 6 pears each, and the ‘Shine Muscat & Apple Mango Set’ (90,000 KRW), consisting of one bunch of Shine Muscat grapes and 4 apple mangoes.

The premium traditional food brand ‘Myeongin Myeongchon’ has increased the quantity of the small-packaged gift set ‘Miso Hap’ (50,000 KRW), a smaller version of the popular ‘Mibon Hap’ (85,000 KRW), by about 30%. Additionally, they will offer various small-packaged gift sets such as the ‘Slow Mill Oil Set’ (75,000 KRW, 2 types) and the ‘Hyundai Rice House Native Vacuum Rice Set’ (80,000 KRW).

Furthermore, six types of convenient meal gift sets from the premium home meal replacement (HMR) brand ‘1 Table’ will be introduced. The ‘1 Table Chuseok Feast Set’ and the ‘1 Table Premium Snack Set’ will each be sold for 55,000 KRW. Hyundai Green Food’s customized care food brand ‘Greeting’ has also prepared a ‘Side Dish Set’ (55,000 KRW) and a ‘Porridge Set’ (50,000 KRW).

This content was produced with the assistance of AI translation services.