Samsung Electronics Wins Multiple Design Awards at International Design Competition 'IDEA 2020'

Samsung Electronics 'Bespoke Family Hub UX'

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced on the 17th that it won a total of 48 designs at the prestigious international design competition 'IDEA 2020', including 1 Gold, 4 Silver, 4 Bronze, 1 Special Award, and 38 Finalists.

IDEA, hosted by the 'Industrial Designers Society of America (IDSA)', has been held since 1980. It is the most influential design competition in the North American region, with design innovation, user experience, and social contribution as the main judging criteria.

The Samsung Electronics design that won the Gold, 'Bespoke Family Hub UX', is a design that proposes a new lifestyle in the kitchen space through an integrated user experience of the refrigerator.

This UX was designed based on insights into consumers seeking differentiated experiences according to lifestyle, allowing sharing and creating photos, recipes, etc. through the refrigerator's screen.

It was also designed to be linked with a mobile app so that the inside of the refrigerator or shopping list can be remotely checked even outside the home.

This was recognized for its innovation by all judges along with the customized refrigerator 'Bespoke' and was also selected as the special award 'Best in Show'.

The 'Bespoke' refrigerator, which won the Silver Award, is a modular design that can be freely configured with desired colors, materials, and refrigerator types according to the user's lifestyle and preferences. The 'Bespoke' refrigerator previously won the Gold Award at the 'iF Design Award 2020'.

TV Eco Package

The Silver Award-winning 'TV Eco Package' is a packaging box that applies the upcycling concept to the packaging materials of lifestyle TVs 'The Frame', 'The Serif', and 'The Sero' released worldwide.

It was designed to allow consumers to assemble it as they wish and recycle it for various purposes such as a cat house or TV table, providing a DIY (Do It Yourself) experience.

It was recognized for its innovation in encouraging consumer awareness and participation in environmental protection by valuably using TV packaging materials that are usually discarded after one use, and also won the '2020 CES Innovation Award'.

Other Silver Award winners include the QLED 8K TV 'Q950TS' with an Infinity Screen that maximizes screen immersion, and 'The Serif VIS (The Serif Visual Identity System)', which presented a stylish visual strategy suited to millennial sensibilities.

Bronze Awards were given to the foldable smartphone 'Galaxy Fold', which offers a new experience of folding and unfolding; the built-in kitchen Infinite Line oven with sophisticated premium design; 'The Sero VIS (The Sero Visual Identity System)', which introduced a new brand visual strategy targeting millennials through bold and striking graphics; and the advanced concept 'Inclusive IoT', proposed for the hearing impaired using AI Sound Cognition technology.

Don-tae Lee, Vice President and Head of Samsung Electronics Design Management Center, said, "The area of interaction and experience in design is becoming increasingly important," and added, "We will continue to strive to provide experiences and sustainable values necessary for our lives through Samsung Electronics' innovative technology and differentiated designs that lead customers' hearts."

This content was produced with the assistance of AI translation services.