Completely Changed Tucson "We Wanted to Show Hyundai's Boldness and Innovation"

Hyundai Motor Conducts Design Live Tour... "Greater Innovation to Come with Tucson N Line"

[Asia Economy Reporter Kiho Sung] Hyundai Motor revealed that the design of the fourth-generation complete redesign model of the compact sport utility vehicle (SUV) Tucson, 'The all-new TUCSON,' was intended to "deliver a message to customers through the brand's boldness and innovative character."

Lee Sang-yeop, Executive Vice President and Head of Hyundai Design Center, stated on the 15th during 'The all-new TUCSON Design Live Tour' that "The new Tucson completes Sensuous Sportiness and will be an SUV that showcases Hyundai Motor's challenging and bold spirit."

Regarding the new Tucson, EVP Lee explained, "This vehicle is one of the most important models with the highest global sales, and this segment market is fiercely competitive with all major global companies releasing models. Customers typically shortlist about two options when purchasing a vehicle. We wanted to show a strong, unique character that stands out among dozens of competing models to be included in that shortlist."

He also commented on the new Tucson's 'Parametric Jewel Pattern Grille,' saying, "Customers found the design unfamiliar at first since they hadn't seen it before, but we could see them gradually adapting to it," adding, "Going forward, through a progressive character, Hyundai will demonstrate that it is an innovative brand in design."

Regarding the application of this design to the new Avante as well, he said, "We wanted to express the 'Parametric Jewel Pattern Grille' in both the sedan and SUV," explaining, "Both models represent the brand and have recorded high global sales. We wanted to complete the design through these models."

EVP Lee also previewed significant design changes for the new Tucson's 'N Line.' He stated, "Hybrid and plug-in hybrid models focus more on functionality than design," but added, "However, for the N Line, impact is important, so it will show a more transformed appearance than the Tucson. We are eagerly awaiting the launch of the N Line."

This content was produced with the assistance of AI translation services.