New Muses of Beauty Brands! Est?e Lauder X Im Yoon-ah, Biotherm X Han So-hee, Eucerin X Lee Yeon-hee

Published 14 Sep.2020 17:08(KST)

New Muses of Beauty Brands! Est?e Lauder X Lim Yoon-a, Biotherm X Han So-hee, Eucerin X Lee Yeon-hee

[Culture & Life Section Reporter Choi Jeonghwa] The cosmetic industry has selected new muses representing their brands for the new 2020 FW season. Est?e Lauder chose actress Im Yoon-ah, who exudes an elegant yet pure atmosphere; Biotherm selected actress Han So-hee, known for her confident and healthy charm; and Eucerin appointed actress Lee Yeon-hee, who showcases a sophisticated image with clean and healthy skin, as their official brand models respectively.

Im Yoon-ah Selected as the New Muse of ‘Est?e Lauder’

Im Yoon-ah Selected as New Muse for Est?e Lauder

Singer and actress Im Yoon-ah has been chosen as the brand model for ‘Est?e Lauder’.

In the released photos and sketch cuts, Im Yoon-ah presents an elegant yet pure visual along with a feminine and mature atmosphere.

Im Yoon-ah flaunts a captivating goddess-like aura with a luxurious mood, drawing attention with her deep gaze and urbane expressions.

Especially, her flawless and radiant skin from every angle overwhelms viewers’ attention.

Han So-hee Selected as the New Muse of ‘Biotherm’

Han So-hee Selected as New Muse of 'Biotherm'

The global skincare specialist brand Biotherm has appointed actress Han So-hee as its new model.

In the released videos and photos, Han So-hee fully reveals her clear and clean skin tone and vibrant healthy charm befitting a skincare brand model. From confident and chic close-ups to poses radiating a fresh smile, the diverse charms of Han So-hee are captured.

A Biotherm representative explained, “Actress Han So-hee’s confident and sophisticated image and healthy beauty align well with Biotherm’s image, which led to her selection as the new brand model.” Especially, Han So-hee has recently become a most-wanted star that many women aspire to resemble, raising expectations for her collaboration with Biotherm.

Lee Yeon-hee Selected as the New Muse of ‘Eucerin’

Lee Yeon-hee selected as the new muse of 'Eucerin'

The German dermo-cosmetic brand Eucerin has appointed actress Lee Yeon-hee as its new muse.

For her first activity as Eucerin’s new muse, Lee Yeon-hee unveiled beauty photos for Eucerin’s best-selling anti-aging line ‘Hyaluron Eye Cream’ and the new product ‘Hyaluron Mist Spray’.

This photo shoot is Lee Yeon-hee’s first beauty shoot after her surprise marriage announcement that astonished everyone. In the released photos, she boasts her unchanged stunning beauty and transparent, smooth skin, drawing admiration from many.

An Eucerin representative stated, “Lee Yeon-hee’s sophisticated image and clean, healthy skin align with the brand image Eucerin pursues, which is why she was selected as the model.”