Hyundai Motor Launches 'Digital Key-Based' Proxy and Delivery Service

Adding Lifestyle-Oriented Services to Existing Vehicle Entry and Ignition Functions

Hyundai Motor Company Launches New Service Based on Digital Key (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company launched a new service on the 14th that overcomes spatial constraints based on digital keys. The service consists of ‘Pickup & Driver,’ which allows a professional company to pick up the vehicle and provide driving services even when the vehicle and customer are in different locations, and ‘Pickup & Delivery,’ which delivers the vehicle to the customer’s desired location without the customer riding along.

Hyundai Motor prepared this service to provide lifestyle-oriented services in addition to functions such as vehicle access, ignition, driving, and control, as the proportion of customers who selected the digital key option among all vehicles delivered in the domestic market is approaching 70%. Starting in Seoul, the service will be expanded nationwide except for Jeju Island from October.

The new service is characterized by actively utilizing the sharing function of the digital key based on near-field communication (NFC) and low-energy Bluetooth (BLE) communication between smartphones and vehicles.

Customers who wish to use the Pickup & Driver and Pickup & Delivery services can do so by signing up for Hyundai Motor’s digital key membership and using the dedicated app. To commemorate the launch of the new service, all customers will receive a 10,000 KRW discount on their first payment for these services.

Hyundai Motor plans to introduce various lifestyle-oriented services based on digital keys that can be used contactlessly in the future, such as parking lot-linked services, department store-linked services, and car wash-linked services.

A Hyundai Motor official stated, “We prepared these lifestyle-oriented services to repay the support of many customers who chose the digital key,” adding, “We will continue to develop diverse and innovative services that match the advancement of connected technology.”

This content was produced with the assistance of AI translation services.