[Asia Economy Reporter Suyeon Woo] Chevrolet announced on the 14th that it has unveiled the specifications of the new Z71-X trim of the authentic American pickup truck 'Real New Colorado' and will officially launch it starting from the 15th.


Colorado, the first authentic pickup truck in Korea, is a popular model that ranked in the top 5 imported car sales in the first half of 2020. Starting this month, it continues to lead the authentic pickup market storm by adding the new 'Z71-X trim' featuring a more sophisticated exterior design and enhanced off-roader sensibility. Kaher Kazem, President of GM Korea, said, "I am confident that the new Colorado will lead the domestic authentic American pickup truck market and provide a good alternative for those seeking to expand lifestyle and customer experience in the Korean automotive market."


Chevrolet Real New Colorado

Chevrolet Real New Colorado

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'Latest Family Look + 100 Years of Pickup Heritage' Reflected in Design

The facelifted 'Real New Colorado' incorporates Chevrolet's latest family look along with over 100 years of authentic pickup truck heritage in its design. The front features a bold black radiator grille, fog lamps, and a newly designed bumper that wraps around the lower air intake, emphasizing the ruggedness of a true off-roader with a skid plate design.


The rear showcases retro sensibility with Chevrolet lettering engraved in relief across the tailgate. This highlights Chevrolet truck's 100-year heritage and the tough charm of an authentic pickup truck.


Exterior colors now include two new options?Cherry Pop Red and Topaz Blue?in addition to the existing Tuxedo Black, Pure White, and Ash Gray. Furthermore, 17-inch silver metallic alloy wheels optimized for off-road use and all-terrain tires come standard.

Addition of Z71-X Trim and Z71-X Midnight Special Edition

The new Colorado introduces the Z71-X trim, which adds premium features to satisfy off-roader sensibilities on top of existing trims. The name Z71-X is derived from the internal Chevrolet code Z71, which denotes the off-road package.


The Z71-X trim features a luxurious LED black bowtie emblem and a newly designed grille with a Z71 badge. It is differentiated from existing models by a dark gray skid plate, new 17-inch bright machined alloy wheels, black door handles and side mirrors, and a 'Z71 Off-Road' decal on the rear bed.


Additionally, premium features include Hill Descent Control to assist stable downhill driving, Transfer Case Shield to protect key powertrain components during off-road driving, a smartphone wireless charging system, high-definition rear camera, chrome bezel remote key, and an 8-inch premium Chevrolet infotainment system supporting voice recognition.


Chevrolet also expanded customer choices by adding the 'Z71-X Midnight Special Edition,' which exudes a strong all-black charisma. The Midnight Edition maximizes the pickup truck's powerful charisma through its design black color.

Real New Colorado, Best-in-Class Performance

The Real New Colorado is equipped with a 3.6L V6 direct injection gasoline engine and Hydra-Matic 8-speed automatic transmission, proven for performance domestically and internationally. It delivers best-in-class performance with a maximum output of 312 horsepower and peak torque of 38 kg·m.


Notably, it applies an advanced active fuel management system that activates only 4 of the 6 cylinders depending on engine load, ensuring not only excellent performance but also outstanding fuel efficiency.


The advanced four-wheel-drive system installed in the Real New Colorado optimally distributes the engine's powerful force to all four wheels, delivering excellent driving performance both on-road and off-road. The electronically controlled AutoTrac Active 4×4 system supports a part-time 4WD system allowing the driver to select between 4WD and 2WD modes, as well as an Auto mode that automatically switches the drive mode according to road conditions, enhancing operational convenience.


Chevrolet Real New Colorado

Chevrolet Real New Colorado

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As a genuine pickup truck model built with a high-strength full box frame body, the Real New Colorado can tow ultra-large caravans weighing up to 3.2 tons. It also features an advanced trailering system rarely seen in the domestic market.


The standard Tow/Haul mode optimizes shift patterns to assist smoother and more stable driving even when carrying heavy loads, and the StabiliTrak vehicle stability control system detects trailer sway that may occur during high-speed driving to prevent accidents.


Moreover, an integrated trailer brake system that adjusts brake pressure according to trailer load is standard from the EXTREME 4WD trim upward. Various specialized technologies such as the Hitch Assist Guideline for easy and safe trailer attachment and Hill Start Assist System to aid safe restarts on slopes are also equipped.



The Real New Colorado is priced at 38.3 million KRW for the EXTREME, 41.6 million KRW for the EXTREME 4WD, and 43 million KRW for the EXTREME-X. The newly added Z71-X trim is priced at 44.99 million KRW, and the Z71-X MIDNIGHT Edition at 46.49 million KRW.


This content was produced with the assistance of AI translation services.

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