A Security Company Appealing to Young People Through 'Web Novels'

S1 Announces Web Novel Series on Official Blog

With a childlike smile that reassures customers and smart work skills, the top dispatch agent 'Yeosu-won' and the sensitive top star 'An Sim-ae', who, scarred by countless rumors and stalking, finds it hard to open her heart to others. Former idol and current top star 'An Sim-ae' meets dispatch agent 'Yeosu-won' and her emotional security is unlocked? These storylines, which seem fit for a TV drama, have appeared on the official blog of the security company S-1. This is to introduce the work and role of a security company, which could otherwise be seen as stiff and heavy, in a more friendly way.

According to S-1 on the 4th, the web novel 'No Entry Except Authorized Personnel' has recently been serialized on the official blog. S-1 explained that this is part of a promotional strategy to communicate with customers through social networking services (SNS). The web novel, featuring a dispatch agent and a top star, has attracted interest and started serialization at the end of August. So far, five episodes of the novel and six posts including character introductions have been published. The story will unfold showing how the protagonist 'Yeosu-won' opens 'An Sim-ae's heart. S-1 noted that the number of episodes and content development may change depending on the story progression and response.

S-1 chose this SNS strategy because web novels have recently gained popularity among young people comparable to webtoons. According to the Korea Creative Content Agency, the domestic web novel market size grew from around 10 billion won in 2013 to over 500 billion won last year. The market has grown 50 times in six years, making web content one of the major trends as readership increases.

Accordingly, S-1 selected web novels as one of the contents for customer communication through SNS, planned it in-house, and commissioned an external writer for serialization. S-1 is putting considerable effort into this web novel, featuring it prominently on the official blog. The blog menu places 'S-1 Web Novel' at the very front, and the main image has been replaced with an illustration of the web novel’s protagonist, 'Yeosu-won'.

Notably, this SNS marketing approach is the first attempt of its kind by S-1. Until now, S-1 has mainly used SNS for information provision and event-centered activities. Going forward, they plan to narrow the gap with customers through various attempts, including web novel serialization. An S-1 representative said, "We will make various efforts to expand communication with our customers."

This content was produced with the assistance of AI translation services.