"Broadcasting Commission Hosts Guest of Honor Event at 'Mipcapp 2020' for K-Content Promotion"

[Asia Economy Reporter Koo Chae-eun] The Korea Communications Commission will promote the Korean Wave at 'MIPCOM 2020,' held in Cannes, France, from October 12 to 14. MIPCOM is the world's largest broadcasting content video market, with participation from over 100 countries, about 4,500 broadcasters, and approximately 13,000 broadcasting professionals.

On the 10th, the KCC announced that South Korea will hold a special guest country event at MIPCOM 2020. Chairman Han Sang-hyuk stated, “We are pleased that South Korea is participating as the guest country at the world's largest broadcasting video market and showcasing excellent broadcasting content to the world.”

Chairman Han said, “In the post-COVID-19 non-face-to-face era, the spread of new media such as OTT has accelerated, making broadcasting content a promising field that can create new opportunities. Korean video content is rewriting history in many areas, including dramas, K-Pop, and films. Now, Korea must collaborate globally to develop cooperative models in various fields such as production and distribution of broadcasting content.”

The main programs include 'Fresh TV KOREA,' where a Swiss professional consulting firm introduces the most popular and innovative Korean broadcasting content from the perspective of overseas experts, and an online conference on topics such as △ successful cases of Korean Wave broadcasting content overseas expansion, △ cases of entry into new platforms like OTT and future blueprints, and △ global collaboration strategies.

The conference videos will be pre-produced and screened at the Cannes event venue and will also be available on the MIPCOM website on the day of the event. This event supports online networking programs to help small and medium-sized broadcasters and producers, who find it difficult to access overseas expansion opportunities, to enter overseas markets and network. The professional publication 'Focus on Korea,' introducing Korean broadcasting content, will be published, and active online promotional activities through SNS and other channels will be conducted to widely promote the excellence of Korean broadcasting content.

This content was produced with the assistance of AI translation services.