Hyundai Department Store Holds '2020 Chuseok Gift Set Sale' on Online Mall

TheHyundai.com, Hyundai Food Hall ToHome, and Hyundai H Mall Showcase Over 8,000 Items
Various Promotions Including 10% Points Accumulation on Purchase Amounts

[Asia Economy Reporter Lim Hye-seon] Hyundai Department Store is launching full-scale sales of Chuseok gift sets through its online malls.

Hyundai Department Store announced on the 10th that it will begin full-scale sales of Chuseok gift sets through its online malls until the 29th. The Chuseok gift set sales event will be held simultaneously on three official online malls: The Hyundai.com, Hyundai H Mall, and Hyundai Food Hall ToHome.

Hyundai Department Store has increased the quantity of online-exclusive gift sets sold on The Hyundai.com by about 30%. The company explained that last year, the sales growth rate of gift sets on Hyundai Department Store’s online malls was 48.1%, and this year, due to the prolonged COVID-19 pandemic, more customers are expected to purchase Chuseok gift sets online.

The official online mall The Hyundai.com will offer a total of about 1,000 items, including 400 kinds of domestic agricultural, livestock, and marine products, and 600 health and daily necessities. Representative products include the Hyundai Special Hanwoo Practical Set (160,000 KRW), consisting of Grade 1 Hanwoo bulgogi (0.9kg) and soup meat (0.9kg); the 'Jayeom Yeonggwang Gulbi' (130,000 KRW, over 900g, 10 pieces), which features domestic yellow corvina seasoned with traditional salt called jayeom; and the 'H Sweet Shine Muscat Set' (3 Shine Muscat grapes, total 3kg), which selects fruits with 2 to 3 Brix higher sweetness than regular products.

Hyundai Department Store has also prepared a variety of practical gift sets under 100,000 KRW. Representative sets include the 'Australian Designated Ranch Wagyu Nan Set' (100,000 KRW), consisting of Australian roast (450g) and bulgogi (900g); the 'Apple, Pear, Melon Set' (95,000 KRW), consisting of traditional ritual fruits apples (3 pieces), pears (2 pieces), and melons (2 pieces); and the 'Value Abalone Set' (domestic abalone 1kg, 80,000 KRW).

The food specialty online mall 'Hyundai Food Hall ToHome' will also hold a Chuseok gift set exhibition and plans to sell about 2,000 types of Chuseok gift sets.

Hyundai H Mall, a comprehensive internet shopping mall operated by Hyundai Home Shopping, will open the 'Chuseok Masterpieces' event from the 11th, showcasing a total of about 5,000 items including fresh, health, and processed foods as well as Hyundai Department Store’s Chuseok gift sets. During the event, Hyundai H Mall will offer 60 types of 'Hyundai Myungga' meat gift sets, an exclusive brand, which is 50% more than last year. A representative product is the 'Hyundai Myungga Set No. 1' (159,000 KRW), consisting of domestic 1+ grade sirloin (500g), soup meat (500g), bulgogi (500g), and shank (500g).

Various promotions will be held on each online mall. The Hyundai.com will issue a '15% discount coupon for Chuseok gift sets' five times a day during the event and provide 10% points back (up to 500,000 KRW) for customers who purchase over 300,000 KRW. Hyundai H Mall will offer up to 10% discount coupons for customers who purchase over 10,000 KRW and provide 5-7% discount benefits depending on the card company. Hyundai Food Hall ToHome will give 5% points back according to the purchase amount for customers who buy over 50,000 KRW until the 13th.

A Hyundai Department Store official said, “As sales of health foods and processed foods, which have recently been increasing, are often purchased conveniently online, we increased the number of items and quantity by more than 30% compared to last year. With various promotions prepared, it will be a reasonable opportunity for holiday gift shopping.”

This content was produced with the assistance of AI translation services.