Impact of COVID-19 and Typhoons... Mart Same-Day Delivery Transaction Amount Increases by 120%

Gmarket·Auction Operate 'Same-Day Delivery Zone' for Grocery Items at Desired Times
Unprecedented Monsoon and Typhoons Increase 'Stay-at-Home' Shopping Demand... Social Distancing Also Influences

[Asia Economy Reporter Lim Hye-seon] As the novel coronavirus infection (COVID-19) resurges and typhoons occur consecutively, the number of customers seeking same-day delivery from marts has increased.

According to eBay Korea on the 8th, the transaction amount at the same-day delivery section operated by Gmarket and Auction increased by 120% compared to the same period last year, from the 1st of last month to the 6th of this month. The 'Same-Day Delivery Section' is a corner where customers can receive products from nearby marts at their desired time on the same day.

Due to the unprecedented prolonged rainy season and typhoons, demand for online 'stay-at-home' shopping has increased, and discount coupons allowing customers to purchase fresh food products, whose prices have soared, at affordable prices have received positive responses. The strengthening of social distancing measures due to the COVID-19 resurgence also had an impact.

During the same period, the top five items with the highest purchase rates in the Gmarket and Auction same-day delivery sections were rice, fruit, beef, pork, and processed livestock products, showing a high proportion of choosing meat as a main menu for 'home-cooked meals.'

Once the address is registered in the same-day delivery section, customers can select the nearest store and the fastest delivery time. eBay Korea’s membership program, 'Smile Club,' offers members a 3,000 KRW discount coupon for purchases over 10,000 KRW daily.

On Gmarket, customers can find products from Homeplus, GS Fresh, and Lotte Super, while Auction offers Homeplus products. Various categories of shopping are available, from fresh and processed foods to refrigerated and frozen foods, as well as daily necessities.

Currently, special-priced products across various categories are popular. Representative products include 10KG of 2020 new crop rice (Homeplus), 230T Maxim Mocha Gold Mix by Dongseo Foods (Homeplus), 1KG branded spicy braised chicken (Lotte Super), 10-pack Zespri Gold Kiwifruit (Lotte Super), and 500g of Korean pork belly for grilling (GS Fresh).

This content was produced with the assistance of AI translation services.