Soaring 'Naver Webtoon'... Reaches 67 Million Global Users

[Asia Economy Reporter Bu Aeri] Naver Webtoon announced on the 7th that its global monthly active users (MAU) surpassed 67 million in August.

After surpassing 65 million in July, the number increased by 2 million in just one month. The possibility of reaching the annual target of 70 million monthly users has also increased.

Paid transaction amounts also surged. Following the industry-first achievement of daily transaction amounts exceeding 3 billion KRW on the 2nd of last month, Naver Webtoon surpassed 80 billion KRW in transaction volume for the month of August. This is an increase of 10 billion KRW in just three months since surpassing 70 billion KRW in May.

Naver Webtoon stated, "We expect the achievement of this year's target transaction amount of 800 billion KRW to be smooth, and the timing for reaching an annual transaction amount of 1 trillion KRW can be brought forward significantly."

Naver Webtoon launched its global webtoon service in English and Taiwanese in 2014, and since 2013, it has introduced webtoons to the Japanese market through LINE Manga, creating a new content ecosystem called webtoons in the global market.

In fact, the Korean work "Yeosin Gangnim" (True Beauty) ranks high in popularity in countries around the world including the United States, Japan, Thailand, and France. The recently globally serialized Korean work "The Boxer" is also gaining popularity in the United States, Thailand, and other countries, leading to increased transaction amounts.

Kim Jun-gu, CEO of Naver Webtoon, said, "Based on our solid position in the Korean market, Naver Webtoon is continuously growing worldwide, beyond Asia including Japan, to North America, South America, and Europe," adding, "We will continue to strive to foster a global creative ecosystem and help webtoons grow into a core content of the global entertainment industry."

This content was produced with the assistance of AI translation services.