Adidas Launches "Urban and Outdoor All-Weather MyShelter"

[Asia Economy Reporter Yujin Cho] Global leading sports brand Adidas announced on the 7th that it will launch two types of urban technical outerwear, MyShelter (Wind and Rain Jackets), which can be worn lightly and comfortably regardless of the weather.

MyShelter is an all-weather outerwear that combines urban life-inspired design with top-notch outdoor technology. It blocks strong wind and moisture, and the breathable lightweight material quickly releases heat. With UV protection, it protects the skin from strong sunlight, and its packable design allows for easy carrying by folding into the side pockets.

The deep and spacious side zipper pockets are not only convenient for storing belongings but also create a street mood that maximizes the stylishness of the Wind Jacket. It is available in three colors: white, black, and gray, and in two silhouettes for men and women.

The MyShelter Rain Jacket perfectly blocks rain and wind with excellent waterproof processing technology and stretchy material that prevents wind infiltration, providing a comfortable fit even in bad weather. The side zippers on both sides of the jacket facilitate the smooth release of sweat and moisture, and the high collar and hood, which can be styled in various ways, block external rain and wind.

With a shoulder strap design, it allows free carrying as if wearing a backpack, and adds convenience with an earphone connection hole. Additionally, the waist fit adjustment band can be used to create the desired silhouette. It is offered in four colors: gray, yellow, black, and white, and in two silhouettes for men and women.

Adidas selected Son Na-eun and Song Min-ho, representative style icons of the MZ generation, as models for MyShelter this fall and winter season. Son Na-eun perfectly expressed the urban atmosphere and trendy style of the MyShelter Wind Jacket with her unique aura and outstanding presence, while Song Min-ho also wore the MyShelter Rain Jacket, exuding confident gestures and intense charisma.

This content was produced with the assistance of AI translation services.