Luna Collaborates with Wiggle Wiggle... "Capturing the Newtro Vibe"

[Asia Economy Reporter Yujin Cho] Luna, a makeup brand of lifestyle beauty company Aekyung Industrial (CEO Jaeyoung Lim), is launching the Happy Song Edition with enhanced package design through a collaboration with Wiggle Wiggle.

This edition is a product collaborated with Wiggle Wiggle, which is loved by consumers for delivering a cheerful sentiment with its stylish colors and unique designs. The package design features a lively moment with music, capturing the trending newtro vibe. Targeted at the MZ generation who focus on novelty and uniqueness, the impressive package design featuring cassette tapes, LP records, and other elements illustrated in Wiggle Wiggle’s distinctive drawing style conveys a sense of fun.

It is released in four types: the ‘Luna Daily Crush Eyeshadow Palette’ that completes daily makeup with highly versatile color composition, the ‘Luna Glow Shower Tint’ that creates moist and plump lips, the ‘Luna Longlasting Tip Concealer BIG’ containing Luna’s steady seller long-lasting tip concealer, and the ‘Luna Fixer Powder Pact’ that controls sebum and oil to express a matte and smooth skin.

A Luna representative said, “A new design was born by adding Wiggle Wiggle’s stylish style to Luna’s young and unique image,” and added, “This edition is released as a special package that gives fun and vitality to tired daily life, increasing its collectible value.”

The Happy Song Edition will be first unveiled through an 11st live broadcast at 7 p.m. on the 8th, and will be available in various online and offline channels starting with online pre-launches on Coupang and Naver.

This content was produced with the assistance of AI translation services.