BLACKPINK's 'DDU-DU DDU-DU' Becomes First K-Pop Group Music Video to Reach 1.3 Billion Views

BLACKPINK. Photo by YG Entertainment

[Asia Economy Reporter Kim Seul-gi] Idol group BLACKPINK has become the first K-pop group to achieve 1.3 billion views on YouTube.

According to YG Entertainment on the 6th, BLACKPINK's music video for "DDU-DU DDU-DU" surpassed approximately 1.3 billion views on YouTube around 10:15 PM on the 5th.

The "DDU-DU DDU-DU" music video broke the 1.2 billion view record just over two months ago, and this time it has once again raised the leading digit in the hundred million views. It took about four months to go from 1 billion to 1.1 billion views, about three months from 1.1 billion to 1.2 billion views, but this 1.3 billion views milestone was reached nearly a month faster than before.

"DDU-DU DDU-DU" is the title track of BLACKPINK's first mini-album "SQUARE UP," released in 2018. The signature choreography, which looks like shooting guns with both hands, gained popularity.

Right after its release, the song achieved a "Perfect All Kill" on domestic music charts and ranked 40th and 55th on the US Billboard 200 and Hot 100 respectively, setting the highest record ever for a K-pop girl group at that time.

BLACKPINK's official YouTube channel subscriber count is also showing explosive growth, currently exceeding 47 million. This is the third highest number among all artists worldwide.

Meanwhile, BLACKPINK's new song "Ice Cream" topped the iTunes Worldwide Song Chart on its release day, May 28.

This content was produced with the assistance of AI translation services.