Volkswagen Touareg, 294 Units Sold in August... Record High Sales

3rd Generation New Touareg 3.0 V6 TDI R-Line (Photo by Volkswagen Korea)

[Asia Economy Reporter Kim Ji-hee] Volkswagen Korea announced on the 4th that the third-generation new Touareg, a large sport utility vehicle (SUV), set a monthly sales record with 294 units sold in August since the establishment of the corporation.

This figure significantly surpasses both the 125 units sold in February when the third-generation new Touareg was launched and the previous monthly record of 150 units set by the second-generation Touareg in 2015.

By model, the Touareg 3.0 V6 TDI sold a total of 254 units last month, marking the first time the Touareg exceeded 200 units in monthly sales. The Touareg 4.0 V8 TDI, which began full-scale sales on the 20th of last month, was delivered 40 units in about 10 days.

Since its domestic launch in February this year, the Touareg has been growing its presence, ranking among the top three imported luxury SUVs. At the beginning of August, prices were readjusted to improve accessibility. The Touareg 3.0 TDI Premium was priced at 83.9 million KRW, the 3.0 TDI Prestige at 89.9 million KRW, and the top trim R-Line at 97.9 million KRW, respectively.

Additionally, through a special promotion held last month, the effective purchase price became even more competitive. These benefits continue to apply in August as well. For the Touareg 3.0 TDI Premium, when using Volkswagen Financial Services and adding the vehicle return compensation program benefits, the price starts from approximately 68 million KRW. The higher Prestige model is available from the 81 million KRW range, and the R-Line can be purchased from the 89 million KRW range.

Volkswagen Korea cited the superior product quality compared to competing SUVs as the key to the new Touareg's success. The MLB Evo platform, also used in luxury brands within the Volkswagen Group, is applied, and premium options such as air suspension, four-wheel steering system, roll stabilization system, and Innovision Cockpit display are extensively equipped.

Volkswagen Korea recently completed the Touareg model lineup with a total of five models: three 3.0 V6 TDI variants and two 4.0 V8 TDI variants through the launch of the Touareg 4.0 V8 TDI.

Stefan Krapp, Head of Volkswagen Division at Audi Volkswagen Korea, stated, “With the Touareg recording nearly 300 units in monthly sales, it has firmly established itself in the fiercely competitive luxury SUV market,” adding, “This also signifies that Volkswagen Korea’s ‘5T strategy,’ ranging from the compact SUV T-Roc to Tiguan and Touareg, is taking root.”

This content was produced with the assistance of AI translation services.