Park Il-pyeong, President of LG Electronics, "Starting a Good Life at Home with Innovative Products"

LG Electronics held a press conference under the theme "Life’s Good from Home" at IFA 2020, which opened on the 3rd local time in Berlin, Germany.
Park Il-pyeong, President of LG Electronics, connected LG ThinQ Home in Pangyo New Town, Gyeonggi Province, with the local site in Germany in real time.

[Asia Economy Reporter Changhwan Lee] "We will continuously innovate for our customers' good homes and good lives."

On the 3rd (local time), Park Il-pyeong, Chief Technology Officer (CTO) of LG Electronics, made this statement at 'IFA 2020,' Europe's largest home appliance exhibition held in Berlin, Germany, highlighting the social atmosphere where the 'home' is gaining renewed attention due to the COVID-19 pandemic.

Appearing via hologram at the press conference, Park delivered a lecture under the theme "Good Life Begins at Home," focusing on innovative products and technologies that can enhance the value of the home.

In particular, he introduced the Styler, dryer, and dishwasher as home appliances that support customers' healthy lives, explaining the TrueSteam technology included in the new products. These products, equipped with LG Electronics' differentiated 'TrueSteam' technology, remove 99.99% of major viruses.

For the first time, Park also unveiled LG ThinQ Home, which incorporates all of LG's innovative technologies such as artificial intelligence (AI) and the Internet of Things (IoT). ThinQ Home is an actual house built by LG Electronics in the Pangyo New Town area of Gyeonggi Province.

On this day, Park introduced various solutions by connecting in real-time between the Pangyo ThinQ Home and the local site in Germany. Customers can easily manage their homes using the LG ThinQ Home Concierge, a smart mirror installed to allow them to check and control the operating status of home appliances at a glance.

Park said, "The ThinQ app and ThinQ Home are playing an important role as platforms," adding, "Through this LG ThinQ platform, we will lead change by creating new services, solutions, and business models."

This content was produced with the assistance of AI translation services.