Samkwang Glass 'Glasslock Range Cook', Four Times Last Year's Performance in the Last 5 Months

[Asia Economy Reporter Moon Hyewon] Samkwang Glass announced on the 3rd that the sales of its microwave convenient cooking product line, the ‘Glasslock Range Cook’ series, recorded more than four times the sales compared to the same period last year over the recent five months (March to July).

The Glasslock Range Cook series, first introduced in March 2019, is a microwave-safe glass container line that includes varieties such as ‘Soup/Stew’, ‘Fried Rice/Rice Bowl’, ‘Steamed Egg’, ‘Noodles’, ‘Warm Porridge Container’, and ‘Moist Fresh Rice Container’.

In a recent Naver Shopping live commerce broadcast, the Glasslock Range Cook containers were demonstrated live, garnering over 55,000 ‘likes’ within one hour.

Samkwang Glass analyzes that the excellent quality of the products, completed with Glasslock’s unique heat-resistant strengthening technology, and the trust in domestically produced glass containers contributed to these results. By leveraging the advantages of its proprietary tempered Max heat-strengthened glass material, the company is expanding the category as ‘hygienic and healthy microwave cooking containers’ and diversifying the uses of Glasslock glass containers.

The significant expansion of distribution channels, receiving positive market responses, is also considered a key factor in sales growth. While previously focused on the company’s official Glasslock mall and Emart, this year the products have been introduced to all three major large marts: Lotte Mart, Homeplus, and Emart.

Seo Yeonwoo, Marketing Team Leader at Samkwang Glass, said, “With the increase in single-person households, growth in home meal replacements (HMR) due to lifestyle changes, and the reflection of untact consumption trends, we are receiving great responses from consumers. Sales have increased as we expanded sales channels to home shopping and online platforms.” She added, “We are expanding the uses of the Made in Korea Glasslock glass containers and enhancing the brand value.”

This content was produced with the assistance of AI translation services.