Mirae Asset Daewoo Launches Hyper-Personalized Service 'MConnect'

[Asia Economy Reporter Song Hwajeong] Mirae Asset Daewoo announced on the 1st that it will launch an ultra-personalized service called ‘m.Connect’ that combines artificial intelligence (AI) and big data technology.

m.Connect provides individually customized services tailored to each person's needs and circumstances, representing a more advanced concept of personalized service compared to existing personalized services that group similar types of people together.

This service utilizes not only basic data such as customers' assets and transaction history but also vast amounts of unstructured big data including channel usage log data, real-time consultation records, and investment patterns to extract and analyze information such as customer tendencies, preferred products, required services, and behavior patterns.

Based on the analyzed information, it determines content or services suitable for investors and provides these services through appropriate channels (email, SMS, etc.) and at times that match the investor’s behavior patterns, offering customized investment information, investment performance diagnosis, and alternatives.

For example, if a customer who contributes 4 million KRW annually to a personal pension has remaining contribution limits at the end of the year, the service guides the additional possible contribution amount. For comprehensive asset management account (CMA) customers, it introduces various lifestyle financial service benefits such as Naver Bank accounts and check cards. Additionally, for customers holding Tesla (overseas stocks), research materials on the stock are provided in Korean, and notifications are given when rights such as stock splits occur. For customers interested in Samsung Electronics (domestic stocks), personalized stock recommendations are made by analyzing investment patterns.

In the future, integrated asset analysis combined with MyData and customized bundled service provision are also planned. The m.Connect service will initially be offered to non-face-to-face investors and is expected to gradually expand to asset management and recommendation services for branch investors.

Kim Namyoung, Head of Digital Finance Division at Mirae Asset Daewoo, said, "Ultra-personalized service is the result of focusing digital capabilities from the customer's perspective," adding, "By utilizing artificial intelligence and big data to provide easier investment and more convenient financial services to customers, it will serve as an opportunity to accelerate customer-centered digital innovation."

This content was produced with the assistance of AI translation services.