Fila Collaborates with Science Content Creator 'Gwahakgwa Saramdeul'

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 3rd that it will release collaboration items with the science content production company 'Science and People.'

Science and People is a specialized science content production company that offers various content to make science feel closer and more enjoyable. They host the number one science podcast in terms of listenership, ‘Sitting and Doing Science,’ as well as exhibitions, performances, and events, and operate the goods brand ‘Made in Space.’

The collaboration item, the slipper ‘Drifter Moon Landing,’ uses several elements captured from humanity’s first moon landing as design points. Neil Armstrong’s famous quote is engraved on the slide vamp, and the sole pattern is made in the shape of humanity’s first footprint on the lunar surface. This is intended to evoke the mystery, joy, and emotional challenge felt when humanity first set foot on the moon.

The collaboration products will be released in two colors, white and black, through Fila and Fila Kids, and commemorative goods such as socks and sticker packs made for the collaboration will also be provided. The adult product is priced at 39,000 KRW, and the children’s product at 35,000 KRW, available for purchase on the official Fila online mall and Musinsa store.

Meanwhile, Fila and Science and People will also present collaborative video content themed on science and sports marketing. They produced a total of two videos highlighting the commonalities between humanity’s first moon exploration episode and Fila’s ‘First Step,’ which is regarded as the origin of sports marketing, and plan to release them soon on YouTube.

This content was produced with the assistance of AI translation services.