LG Electronics Wins 'Green Product of the Year' Selected by Consumers for 11 Consecutive Years

Awarded the Prestigious 'Green Masterpiece Award'

LG products selected as the '2020 Green Product of the Year.' From the left: Trom Styler, Trom WashTower, CordZero A9S, CordZero M9, PuriCare Up-Down-Left-Right Water Purifier, Dios Induction Electric Range, Dios Dishwasher Steam, Trom Dryer Steam ThinQ, Dios Ice Water Purifier Refrigerator.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 1st that it received the highest honor, the ‘Green Masterpiece Award,’ at the ‘2020 Korea Green Product of the Year’ chosen directly by consumers.

The Green Masterpiece Award was newly established this year by the organizing body, the Korea Green Purchasing Network. This award is given only to companies that have made significant contributions to eco-friendly activities such as green product development and have received the ‘Green Product of the Year’ award for more than 11 years.

LG Electronics is the only award-winning company to have received the ‘Green Product of the Year’ for 11 consecutive years from 2010 to this year. This year, it received 11 awards in major home appliance categories including clothing care devices, clothes dryers, washing machines, dishwashers, refrigerators, and water purifiers.

LG Home Appliances’ recognition for eco-friendliness and high efficiency is largely attributed to its differentiated inverter technology applied to core components. Inverter technology can vary the operating speed of motors and compressors, enabling the product to operate only as much as needed according to the situation. This not only enhances product performance but also improves energy efficiency, making it a key technology in premium home appliances.

The Tromm Styler, the only clothing care device selected as the Green Product of the Year, holds 220 global registered patents. The Tromm Dryer Steam ThinQ is equipped with TrueSteam, which boils water to 100 degrees Celsius. LG Electronics explained that TrueSteam is effective not only for deodorization and sterilization but also for reducing wrinkles in fabrics.

The Knock-On Magic Space refrigerator reveals the inside of the refrigerator when the new concept storage space, Magic Space, is knocked on. Magic Space helps reduce cold air loss, thereby helping to lower the temperature rise inside the refrigerator.

Additionally, the CordZero A9S is equipped with a smart inverter motor and dual turbo cyclone, providing excellent cleaning performance. When combined with the PowerDrive mop, it allows simultaneous dust suction and mopping with a single vacuum cleaner, which is another advantage. The Dios Dishwasher Steam sets a new standard for premium dishwashers with its powerful cleaning force from 54 high-pressure water jets and TrueSteam.

Other products selected as green products include the Dios induction electric range, cleaning robot CordZero R9, mop-only cleaning robot CordZero M9, PuriCare water purifier, integrated washer-dryer Tromm WashTower, Tromm drum washing machine, and top-loading washing machine.

Meanwhile, the Korea Green Purchasing Network is a non-profit civic organization that, since 2008, annually selects and announces environmentally friendly products considering all stages of product life cycle including manufacturing, distribution, use, and disposal, with about 600 participants including 20 consumer environmental groups and general consumers.

Song Dae-hyun, President of LG Electronics H&A Business Division, said, “Based on differentiated core technologies such as inverter, motor, and compressor accumulated over a long period, we will enable more customers to experience LG’s unique eco-friendly and high-efficiency products.”

This content was produced with the assistance of AI translation services.